Lydia Leavitt

  • New York US-NY
Lydia Leavitt


As a freelance multimedia journalist and digital media strategist, my work within the digital realm spans from writing, editing, and on-camera appearances to consulting on social media strategy, as well as B2B development like writing white papers and case studies. With a finger on the pulse of the technology industry, I have a unique perspective in what makes the digital world tick from a strategy perspective as well as a media perspective. 


Work History

Work History
2009 - Present

Digital & Social Media Strategist

Working as a social media strategist for both businesses, blogs, and my personal brand, I have been a champion of social media tools including Wordpress, Facebook, Twitter among others. Having worked in PR and e-commerce as well as online reporting, I have a unique perspective in the online realm with experience from both sides of the fence to maximize website impact. Fluent in SEO, I am on the pulse of evolving social networks, search tools, analytics, and the blogosphere.

  • Wordpress
  • Social Networking including Facebook & Twitter strategy
  • Search Engine Optimization (SEO)
  • HTML / HTML Editors
  • Tier two social networking tools like LinkedIn, MySpace, Flickr, etc.
2008 - Present

Multimedia Journalist

Covering events, breaking news, filming video interviews and panels, writing long-form news articles, features and reviews, I primarily cover technology with a focus in social media, business, startups and consumer electronics. Contributions include:

  • Engadget (Aol Tech)
  • TechCrunch (Aol Tech)
  • The Next Web
  • TG Daily
  • RCR Wireless News
  • Tech Eye 
  • Pocket -Lint 
  • Chip Chick 
May 2009 - Nov 2010

BrickHouse Security

Associate Editor

Beginning at BrickHouse Security in April 2008, my copywriting position expanded to include all aspects of social media, media outreach, and content creation as well as editing what goes on both the BrickHouse Security corporate blog and the main e-commerce storefront. Expanding into a more managerial role, I was able to guide my team in effective copywriting to enhance online brand vision for the site and blog. Aside from creating content and maintaining the website and blog's integrity, I was involved in all aspects of social media and media outreach from creating press releases to brokering media appearances. My role extended into producing videos and directing product shoots and commercial video shoots. 

  • Create and edit all content for the blog and e-commerce website.
  • Manage and direct a staff of interns and employees in all aspects of content creation from copywriting writing to feature news stories, product reviews and shopping guides.
  • Develop and manage online campaigns to increase and maintain brand awareness and traffic to social media hubs.
  • Broker media appearances in major printed publications such as Business Week and the Wall Street Journal as well as television including multiple appearances on the CBS Early Show, CNN, ABC's Today Show, and Fox News.
Jun 2007 - Sep 2009

Marketing/Social Media Consultant, Web Content Editor

MyFrame Inc.

A live mobile broadcasting company, I worked with MyFrame Inc. on their Flixwagon mobile broadcasting software to create the website from the bottom up. Involved in all aspects of site copy and marketing from inception, I expanded my roll into blog contribution and social media outreach, consulting on company direction and initiatives. Also helped implement major deals such as a partnership with MTV for their 2008 Choose or Lose voting initiative where MyFrame provided their street team with mobile phones with live mobile video broadcasting capabilities.

  • Create and envision all aspects of copy and content direction.
  • Create in-depth FAQs and Help sections.
  • Consult and implement social media strategy.
  • Broker media appearances such as 2008's Choose or Lose voting initiative where the MTV Street Team was outfitted with MyFrame's mobile broadcasting technology.
  • Creat white paper and business proposals for companies in an ongoing consulting role.
Apr 2008 - May 2009

Marketing Coordinator & Editorial Copywriter at BrickHouse Security

Marketing Coordinator / Editorial Copywriter

Beginning at BrickHouse Security in 2008, I began as a copywriter with various supporting marketing duties. From the start I was involved in all aspects of copywriting as well as company organization and administration. This included drafting press releases, media pitches, product announcements, and dealing directly with major media outlets such as ABC, CBS, Spike TV, etc.

  • Copywrite and create strong ad content.
  • Create product pages.
  • Create more fluid work flow and implement new inter-office processes.
  • Deal directly with media under the tutelage of the Director of Marketing in brokering media appearances.
  • Understand all aspects of website analytics to improve ROI, conversion rate, and SEO optimization.


Aug 2003 - May 2007

Major: International Relations with a concentration in Diplomacy and Latin America

University of Delaware
Sep 1999 - Jun 2003


Newton North High School



Search Engine Optimization

Knowledge of Search Engine Optimization (SEO) is an invaluable skill to have in today's world of online journalism. SEO knowledge spans from URL structure, canonical linking, follow v. no follow, link building, Wordpress all-in-one SEO pack, etc.

Adobe Suite

Photoshop, Dreamweaver (HTML)

Microsoft Office

Word, Excel, Outlook, etc.