Gerri Potash

Work History

Work History
Feb 2007 - Aug 2009

Vice President

Nerac Inc.

SELECTED ACHIEVEMENTS:

·Maintained 100% renewal of key accounts as Executive Sponsor and Lead Analyst, including: 3M, Bayer Innovation (Germany), Boston Scientific, Chic Foods (China), Chubb & Son, Church & Dwight, Ideo, Infineum (UK), Kimberly Clark, Nike, Procter & Gamble, The Coca-Cola Company, and Viropharma.

·Studied, monitored and rationalized service activities, increasing annual profits by implementation of a Target Account Plan focusing on best-fit clients for services.

·Implemented performance-based management system with SMART goals to allow for the evolution of staff from basic research to advisory services.Launched and coordinated a track-based training program for assurance that objectives were met.Taught group problem solving techniques to key teams, including: TRIZ, Reverse Brainstorming, Decision Tree Analysis, and Value Management Function Analysis for Ideation.

·Crafted strategic partnerships with industry leaders, including: ASM International (the materials information society), Babson College, Elsevier, SPIE (international society for optics and photonics), The American Chemical Society and The University of Connecticut

Nov 2005 - Feb 2007

Chief Technology Officer

Nerac Inc.

SELECTED ACHIEVEMENTS:

·Expanded company’s services from a single, regional offering into a multi-language, multi-platform suite of solutions currently selling to clients in 17 countries.

·Designed and delivered a project distribution system via Virtual Private Network to allow for a telecommuting employment program comprising over 50% of the total staff.

·Planned, through contractors and internal programmers, the development of customized Advanced Research Environment (ARE) for Analyst team.This ARE platform supports by over 10 terabytes of content from around the world and is managed in an internally-based data center in Tolland, CT.

·Put into operation a Quality Management System (QMS) with full documentation control.

·Launched Advisory Services as a scale up from basic research services, which currently accounts for > 90% of company’s organic revenue.

·Jointly developed an Action Plan with Marketing Director and Sales/Marketing Vice President to allow for a consistent flow of conference participation and publication through new Industry Practice Teams in each market of strategic focus.Achieved popularity for Analyst-based publications at a level of 200 downloads/month for initial launch months.

Jan 2000 - Nov 2005

Vice President of Client Services

Nerac Inc.

SELECTED ACHIEVEMENTS:

·Brought company to revenue milestone exceeding $25 MM for the first time in 40-year history, resulting in the achievement of consecutive awards.

·Led new sales growth by example, consistently performing within the top 2% for the Business Development team and contributing to training and education efforts to offer and improved average conversion rate by 12%.

·Streamlined project management and other internal processes, reducing strain on resources and significantly improving customer relations.Testimonials for company’s services more than doubled.

·Conceived and developed supplemental revenue channels including referrals, repeat business and multichannel sales and marketing incentives (delta sales averaging 10%+ for the service period).

·Selected and trained new sales/analyst staff and implemented customer-focused strategies within 60 days for new hires.

·Reduced labor costs by 40%, structuring relationships with overseas partners

·Restructured and revitalized marketing and training materials.Campaign received 100% approval rating from auditing clients, including Johnson & Johnson companies.

May 1997 - Jan 2000

Technical Information Specialist

http://www.nerac.com

SELECTED ACHIEVEMENTS:

·Interfaced with partners and key clients to develop and maintain organizational strategies to streamline operations, reduce costs, and improve profitability with a renewing client base of over 80%.

·Enhanced firm’s recognition within the business community through new business development, community outreach, and aggressive networking.

·Led team in terms of business development efforts, consistently placing within the top 3 Analysts for new sales activities (total volume).

·Completed all major responses to requests for proposals (RFPs), both for government bodies and corporations.

Mar 1995 - Apr 1997

Manager, Research & Development

http://www.microtestlabs.com/

SELECTED ACHIEVEMENTS:

·Established Specialty Testing & Consulting division.The new business endeavor consisted of avant-garde, groundbreaking construction, equipment acquisition, design of laboratory work area, and hiring and training of innovative personnel.Project completed early and under budget.

·100% technical project completion on time while meeting strict timelines and budget requirements.

·Reduced material and equipment expenses by 15% through perceptive negotiations and valuable vendor contacts.

1994 - 1995

High School Biology Teacher

Milford Board of Education
Nov 1991 - Oct 1994

Supervisor, Corporate Quality Control

 

SELECTED ACHIEVEMENTS:

·Established formal training program and introduced jobs descriptions for technical posts.

·Guided team in understating and keeping current with standards, laws, and regulations that impact GMP/GLP compliance and quality. 

·Engaged teams to collaborate on development and implementation of corrective action plans, triggering CAPAs, performing root cause analysis, assigning follow-up actions while tracking and routing cases from initiation to closure.

·Introduced a centralized repository for DOPs & SOPs, making search and retrieval easier for audits.

·Pioneered process for performing cleaning validations for reusable instruments when remanufacturing groups began to disrupt the industry.

Education

Education
Sep 2008 - Present

Current

Pace University
Sep 1987 - May 1991

Biological Sciences

Skills

Skills

Certified Medical Technologist

Interest

My interests outside of my professional endeavors include: marathons, kayaking, and mountain biking.

Participation

Presentations/Publications:

Conference: PIUG (Patent Information Users Group) 2007 Annual Conference

Industry: Intellectual Property

Place: Costa Mesa, California

Date: May 5-10, 2007

Presentation: Information User Manager’s Panel

Participation: Panel Discussion with Kerryn Brandt, Rohm & Haas Co.; James Grant, Pfizer Inc.

Conference: ICSTI Public Conference 2006 (PARTNERING IN SCIENCE INFORMATION:

NECESSITIES OF CHANGE)

Industry: Publishing and Dissemination of Information

Place: Bethesda, Maryland, National Library of Medicine, National Institute of Health

Date: June 7-8, 2006

Presentation Title: “Multi-national and Multi-institutional Partnerships”

Participation: Presenter

Publication: KM World Magazine

Industry: Knowledge Management

Place: Print

Date: October 2005

Article Title: XML: a multipurpose solution

Participation: Featured Expert

"We wanted to enhance the power of our search capability," says Gerri Potash, VP of client services for Nerac, "as well as to better integrate content from disparate sources." Some of the providers of patent information were beginning to deliver their content in XML, and Nerac wanted to get the best value from the content it was purchasing…."The MarkLogic Server gives us a more powerful way to search and present the content that we have," Potash says. "It helps us zero in on the right content and get to the answers that differentiate us from other information services."

Conference: Insight 2005

Industry: Textiles

Place: Minneapolis, Minnesota

Date: October 9-13, 2005

Presentation Title: “Data Gathering for Competitive Intelligence:  Tricks & Trends in the Disposable Diaper Marketplace”

Participation: Presenter

Conference: ASIDIC Fall 2005 Meeting

Industry: Publishing and Dissemination of Information

Place: Napa, California

Date: September 11 – 13, 2005

Conference Title: The Changing Value of Content

Participation: Program Co-Chair with Barry Bealer (Really Strategies, Inc)

Conference: 2005 NFAIS Annual Conference

Industry: Publishing and Dissemination of Information

Place: Philadelphia, Pennsylvania

Date: February 28-29, 2005

Presentation Title: Content Within Context: A New Generation of Information Services, Part II?

•Meeting Information Requirements Throughout the Drug Development Process

Rachel Buckley, Director, Product Development, Pharma/Chemistry Markets, Thomson Scientific

•Mapping Attorney Matter Workflow

Charles (Chip) Cater, Senior Vice President, Strategic Marketing, West, a Thomson business

•Effective Approaches to Understanding User Work Practices for Search

Jay Chakrapani, Vice President, Software Product Management, Wolters Kluwer Health-Medical Research Division

•Medicine and the PDA: Leveraging Information Using PDA's in Clinical Settings

Toni Clogston, Vice President, Publishing and Product Technology, Elsevier Health Sciences Division

Participation: Moderator

Conference: American Chemical Society National Meeting 2004

Industry: Chemical

Place: Anaheim, California

Date: March 28-April 1 2004

Abstract Title: Comparison of free Internet-based intellectual property (IP) tools with contracting IP research to third party information professionals

Participation: Co-author

Conference: EUSIDIC, European Association of Information Services Annual Conference

Industry: Publishing and Dissemination of Information

Place: Prague, Czech Republic

Date: December 2003

Presentation Title: Branding--Reinventing an Organization

Participation: Presenter

Publication: The Connecticut Tech Tribune

Industry: An American Lawyer Media Publication

Place: Print

Date: 2003

Article Title: “Five Ways Start-Ups Can Establish a Competitive Edge”

Participation: Co-author

Summary

I've enjoyed a professional service life as an educator, manager, and science professional.  Working first for the Connecticut Agricultural Experiment Station in the early 1990's, I was able to begin my career in the laboratory.  I've participated in and managed projects spanning from field-based research to control Eastern Equine Encephalitis to determination of ways to clean and sterilize medical devices.  Throughout my career I've enjoyed working with multi-functional teams of scientists, engineers, and business developers.  I continue to stretch myself to achieve and contribute more to the organizations I serve, as reflected in my pursuit of additional strategic management degrees.