Head of marketing Pam & Panorama
Gruppo PAM S.p.A.
The strategic marketing department takes care across the brands “Pam” (supermarkets) and “Panorama” (hypermarkets) it has the task to elaborate and implement the customer strategy through the definition of the strategic positioning. Setup of multifunctional projects in order to orient all business functions towards the satisfaction of the customer’s needs in order to conquer their trust and loyalty. Role key in the joint-venture with the English Consultant Dunnhumby (Tesco group) regarding the implementation of the systems of reading of customer insight and their application through the customer loyalty system.
- Responsible of market research (customer needs & satisfaction, market trends)
- Responsible of the strategic positioning of Pam (supermarkets) and Panorama (hypermarkets) brands and the setup of the annual customer plan
- Responsible of the Brand Identity Guidelines
- Responsible of the loyalty program
- Responsible of the Private Label development
- Coordination of a team composed by 14 full time employees.