Responsible for definition and customization of new initiatives for the Pampers brand in Brazil, reporting directly to three directors (Trade Marketing, Sales and Marketing) and managing around 300 sales people in subjects related to the Baby Care category.
§Setting of strategies and plans, long term and short term, related to the market share growth objectives for Pampers in Brazil.
§Leadership consolidation in value share and e leadership in volume share during his passage for the trade marketing.
§ Setting of objectives, tracking and management over the sales fundamentals, indirect measures responsible for the market growth (distribution, shelving, merchandising and price).
§Initiatives design and customization of the marketing plans to the national reality given all the plans were regionally developed (Chile/Category Regional HQ).