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Tactical web marketing specialist with experience in several verticals including outdoors, apparel, architecture and design, healthcare, and general consumer goods. Experience: 14 years working with web technologies. 6 years cumulative management experience across several industries. 10 years running my own consultancy.

Work experience

Dec 2009Present


Durable Goods Concern

Chief lunatic of the DGC, who believes that everyone deserves higher quality goods in their life. In 5 short weeks, we took the Man Up! pop-up market from a concept to reality, and it was a raging success. 4000 people showed up and spent $15,000 over the weekend, and we did not spend a dime on marketing or development.  In addition, we were able to build a highly targeted mailing list from the event with over 500 members.

Oct 2009Present

Marketing Strategist

My Dutch Bike
Develop a strategic marketing plan and supporting tactics for a bicycle importing business.
May 2008Present

Web Products Manager


Develop and deploy web and interactive assets for marketing. Manage the brand transition on the web Develop strategies for brand presence on the web

Create measurable interactive campaigns Manage team of interactive producers

Oct 2005Present

Web Marketing & Strategy


Web and social media strategy, marketing, and PR for outdoor and apparel brand.

Jul 2009Feb 2010

Digital strategy advisor
Create a digital marketing strategy for a conservation based startup.
May 2008Dec 2009

Interactive Marketing and Ecommerce Advisor

Led 2 redevelopment cycles of eCommerce website, from platform selection to launch. Hired engineering staff & contractors to build out site Developed interactive strategy to support online sales, including social media and outreach Implemented and refined analytics and metrics for ecommerce
Sep 2005Jun 2008

Project Manager

Lead large-scale projects with multiple resource streams. Architect and direct the implementation of ecommerce and marketing deployments.
Mar 2006Apr 2008

Interactive Marketing Manager


Managed interactive marketing activity and outreach for a health care 2.0 startup.

Sep 2005Mar 2006


SolutionSet/Form Studios

Led team of web developers

Built out numerous websites from concept to deployment

Jul 2001Aug 2005

Web Developer / Network Administrator

Cornell University Department of Psychology
Architect, design, and build departmental website Maintain classroom and departmental computing and network infrastructure Manage systems and capitol goods inventory Manage temporary and work-study staff to support the above goals.
Aug 2000Jun 2001

Systems Install and Support Supervisor

A.G. Edwards
Manage team of install and support technicians. Install and support desktop computers and dedicated financial systems Manage migration to Windows NT Manage database of systems installs Manage broker classrooms and training facilities
Apr 1999Apr 2000

Retail Manager


Managed retail operations & 20 person sales staff. Scheduled and developed workplan for staff. Improved all metrics for store, including total sales and margins Managed complete reset of store, including all new fixtures and signage.



Personal MBA


Cornell University

Computer Science

University of Wisconsin-Madison