Tactical web marketing specialist with experience in several verticals including outdoors, apparel, architecture and design, healthcare, and general consumer goods. Experience: 14 years working with web technologies. 6 years cumulative management experience across several industries. 10 years running my own consultancy.
Dec 2009 - Present
Durable Goods Concern
Chief lunatic of the DGC, who believes that everyone deserves higher quality goods in their life. In 5 short weeks, we took the Man Up! pop-up market from a concept to reality, and it was a raging success. 4000 people showed up and spent $15,000 over the weekend, and we did not spend a dime on marketing or development. In addition, we were able to build a highly targeted mailing list from the event with over 500 members.
Oct 2009 - Present
My Dutch Bike
May 2008 - Present
Web Products Manager
Develop and deploy web and interactive assets for marketing. Manage the brand transition on the web Develop strategies for brand presence on the web
Create measurable interactive campaigns Manage team of interactive producers
Oct 2005 - Present
Web Marketing & Strategy
Web and social media strategy, marketing, and PR for outdoor and apparel brand.
Jul 2009 - Feb 2010
Digital strategy advisor
May 2008 - Dec 2009
Interactive Marketing and Ecommerce Advisor
Sep 2005 - Jun 2008
Mar 2006 - Apr 2008
Interactive Marketing Manager
Managed interactive marketing activity and outreach for a health care 2.0 startup.
Sep 2005 - Mar 2006
Led team of web developers
Built out numerous websites from concept to deployment
Jul 2001 - Aug 2005
Web Developer / Network Administrator
Cornell University Department of Psychology
Aug 2000 - Jun 2001
Systems Install and Support Supervisor
Apr 1999 - Apr 2000
Managed retail operations & 20 person sales staff. Scheduled and developed workplan for staff. Improved all metrics for store, including total sales and margins Managed complete reset of store, including all new fixtures and signage.