Durable Goods Concern
Chief lunatic of the DGC, who believes that everyone deserves higher quality goods in their life. In 5 short weeks, we took the Man Up! pop-up market from a concept to reality, and it was a raging success. 4000 people showed up and spent $15,000 over the weekend, and we did not spend a dime on marketing or development. In addition, we were able to build a highly targeted mailing list from the event with over 500 members.