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Content marketing
  • content marketing strategy
  • content distribution
  • personas development 
  • content-let drip/nurture 
Analytical and research:
  • Facebook, Instagram, Twitter and LinkedIn advertising
  • AdWords campaigns
  • Outbrain campaigns
  • Advanced Google Analytics skills
  • sales funnels and leads nurturing
Communication and social media:
  • planning and executing social media strategy
  • social media listening
  • content marketing
  • marketing automation - HubSpot, GetResponse, Marketo, zapier & IFTTT
Digital and technical
  • Adobe Creative Suite: Photoshop, InDesign and Dreamweaver
  • HTML and CSS, basic JavaScript
  • CRM and various CMS - Salesforce, PipeDrive, GetBase and Microsoft Dynamics

Work experience

Aug 2017Present

Marketing Director

Realla - the commercial property marketplace (acquired by CoStar)
  • set up the team structure including junior hires, contractors and freelancers
  • working on planning and implementing the full CRM integration between the marketing automation platforms HubSpot, GetResponse, sales software Pipedrive and Realla internal database
  • working with CEO and CTO to implement the marketing strategy to grow a number of the portal users and a number of paying SaaS customers
  • devised a paid media strategy including Adwords, LinkedIn and Facebook for the commercial property marketplace
  • created the Adwords and paid search strategy to increase lead generation by 280% for the portal 
  • devised a marketing automation strategy including email nurtures, scoring, SMS marketing and affiliate marketing
Apr 2017July 2017

Marketing Manager EMEA - Contract

DWA Media 
  • the main goal of this role was to set up the EMEA marketing function that would be executed by the US team
  • devised and cost up the 2017/2018 marketing activity plan for the EMEA region including industry events, awards, internal awards and content marketing
  • worked on aligning the marketing strategy with the overall business objectives for the EMEA region
  • positioned and establish a unique brand voice for DWA Media in Europe

Jan 2015Apr 2017

Marketing Executive

Cannes Lions International Festival of Creativity
  • implementation of the new tracking and sales software Canddi for Cannes Lions, Lions Archive, Thank You Creativity and Cannes Lions Store improving the retention rates by 20% and the conversion rates by 55%
  • increasing number of impressions generated by the Cannes Lions campaign in 2016 year on year by 488%  with the growth by 145% in earned impressions and paid by 532% (with the spend increased by only 40% YoY)
  • planning and strategy for the Cannes Lions School 2015 marketing activities achieving 125% of the targeted annual turnover
  • campaign planning and execution for a brand new launch – Lions innovation; having achieved 135% of the targeted sales
  • by introducing the fortnightly meeting with the creative team, have improved the engagement rates with social and digital content by 120%
  • designing and launching a new product line called the Start-up Package.
  • managing all online display advertising budget for Cannes Lions, Lions Academies, Lions Innovation and Lions Health
  • digital and e-commerce strategy and execution for Cannes Lions, Lions Innovation and Eurobest websites
  • delivering premium face-to-face customer service under the immense pressure during the Cannes Lions Festival 2015
Oct 2014Dec 2014

Interim Marketing Manager

Primo Toys - start-up
  • devising and execution of the annual marketing strategy including online, offline and PR activities
  • setting up an online advertising model with conversion rate at 2% and cost per acquisition at £15 from online advertising
  • designing a bespoke advocate and affiliate programme for education professionals
  • setting up and implementing a CRM system from scratch - implementation and evaluation of Get Base CRM including automation of the despatch, customer notifications, payments, sales funnel and after-care communication
  • working with designers and developers on campaign-specific landing page to generate and measure leads
  • designing and establishing new product testing procedures;
  • building up a list of suppliers including printers, product developers, media outlets
  • investor pitches - creating marketing collateral, organising investors events, following up the potential and seeing the investor deal through
  • organising and managing various events - trade events like Spring Fair, Spielwarenmesse and BETT as well as in-house educational workshop and hackathons
Aug 2013Oct 2014

Assistant Product Manager

Atlas Editions UK
  • developing product concepts and product creations – having increased a number of concepts by 10% 
  • managing “dry” and “wet” test offers to support proposed concepts – having increased a number of successful tests from 70% to 85% overall 
  • customer and market scaling and profiling, plus working with the UK Marketing Team to create campaign media plan and programme building as well as campaign forecasting day to day campaign management responsibility for planning & execution of new product launches including managing 20 million inserts per campaign
  • assisting the head of marketing in the development of twice annual budgets and plans for the UK New Product Development Programme in line with the UK corporate budget
Nov 2012Aug 2013

Marketing Assistant

Central YMCA
  • creating design briefs for print advertisements for local and national campaigns; approximately 7,000 leads generated in the campaign run for 4 months
  • project managing from the beginning to the end an ongoing marketing campaign for Evening and Weekend Courses Programme run in the Central YMCA Club
  • having increased lead generation by 15% by introducing online forms for the events 
  • managing e-mail marketing campaigns; open rates have increased from 21% to up to 34%  within 4 months