Gordon Hardy

Gordon Hardy


Successful and versatile Communications Director, Writer, Editor, and Film Producer for academia, corporations and nonprofits. Accomplished manager with a proven track record conceiving, creating, and publishing communications for many markets. A leader skilled at producing interactive communications, publications, and information services. Strong community service record with board-chair experience.

Work History

Work History
Jun 2008 - Present

Senior Associate Director, Marketing and Communications

Bentley University

Conceive and produce strategic communications for a wide range of Bentley clients, including the deans of arts and sciences and business, office of academic affairs, development and alumni relations, and others. Direct print-to-online initiatives. Produce faculty research publications. Integrate web and print communications for Bentley’s internal and external audiences. Designed and teach “Journalism for the Web,” a new course for the university.

Sep 2007 - Present


The Better Word

Independent communications and web director, writer, editor, and film producer. Clients include Bentley University, Harvard University, Fidelity Investments, Union of Concerned Scientists, Mad*Pow Media Solutions, Strategic Communications, Physicians for a National Health Program.

May 2004 - Sep 2007

Web and Editorial Director, Human Resources

Fidelity Investments

Directed strategy, editorial development, and daily operations of Fidelity HR web and print communications. Managed the work of content experts, design and technical teams, and communications staff to produce mission-critical communications. Lead editorial resource for 550-person Human Resources department, communicating with 40,000 Fidelity employees.

  • Wrote and edited Fidelity’s key HR communications daily
  • Established style guide
  • Created new online Leadership and Learning class catalog
  • Led team creating Flash/video orientation tools
  • Improved online UI, ex. auto-fill capability for HR PDF forms
  • Chief sponsor of technical improvements to CMI web development tool
  • Interpreted web usage stats to plan site improvements
  • Redesigned top-level portals, ex. Career & Training, Manager
  • Directed weekly HR News email newsletter
  • Oversaw HR Solutions site redesign, replatforming with design and technical teams
Aug 2000 - Feb 2004

Director, Electronic Publishing and General Reference

Houghton Mifflin Publishers

Directed trade division’s electronic publishing program, general reference publishing, and corporate partnerships. Acquired large-scale reference works, developed into print and online publications, negotiated contracts, integrated products into marketing and sales efforts.

  • 50% increase in electronic publishing income in 1 year
  • New product lines: electronic desktop, handheld, and wireless reference works
  • Negotiated long-term e-book contract with industry-leading distributor
  • Devised division-wide blueprint for e-book rights, production, and sales
  • Successfully acquired and developed comprehensive, highly detailed reference books in history, literature, science, and technology, published in print and electronic form
Aug 1999 - Aug 2000

VP Content/Editor-in-Chief


First employee of an early national political community website. Conceived original design, led creative/technical team, launched site in two months. Hired and supervised managing editor and 20+ freelance moderators, columnists, cartoonists. Chief strategic adviser to CEO.

  • 17,000+ registered members Jan-April 2000, site traffic peak 10,000 visits/day
  • Long average visit duration: 10 - 20 minutes
  • Thirty core discussion areas, 50 state-local discussions
  • Columnists from NPR, The New Republic, Reason, National Journal's Hotline
  • Yahoo! partnership for weekly live chats with political leaders
  • Built with highly scalable Java technology
Oct 1990 - Sep 1999

Internet Director/Book Publisher

Appalachian Mountain Club

AMC Internet Director

Conceived and created AMC website outdoors.org, launched June 1997. Designed content structure, selected design team, assembled content, developed UI and features. Successfully expanded site, directed all web and email initiatives, found sponsors and partners, integrated interactivity with other AMC marketing/communication programs. Produced rapid income growth from online memberships, product and service sales. Accomplishments include:

  • 15,000 visitors/week
  • Increased sales of membership, merchandise, lodging services, and educational workshops
  • Highly interactive community bulletin boards
  • Trip Planning: interactive destination, gear, affinity resources
  • Jobs center: prime recruiting source for 100 career, 250+ seasonal staff
  • Conservation Action Network: online tools for national, regional advocacy

Publisher and Editor, AMC Books

Successfully acquired, edited, and published 30+ guidebooks and conservation/recreation books, with final responsibility for content, presentation, and financial success of all books. Hired, trained editorial, production, and marketing staff. Negotiated highly favorable distribution/sales contract with industry-leading publisher. Created in-house direct marketing to 80,000 AMC members. Publisher of Appalachia, longest-running (f. 1876) U.S. outdoor literary journal. Received 1998 Outstanding Leadership Award from peers and leadership.

1978 - 1990

Editor, Managing Editor

Book and Magazine Publishing

Manager, Editorial Development/Production – Penguin USA/Stephen Greene

Supervised editorial and production for 30+ recreation/country living/cooking titles per year. Created and executed budgets and schedules, managed in-house staff and freelancers, supervised overseas co-publishing program.

Senior Editor – Time-Life Books / Boston Publishing Company

Directed editorial, production, and wrote chapters of Above and Beyond, a history of America's Medal of Honor; editor, co-author of Pawns of War: Cambodia and Laos, volume 23 of Time-Life's series The Vietnam Experience; edited Words of War, an anthology of Vietnam War literature; author of 30,000-word manuscript on the early years of World War II; copy editor, production manager, member of publications development group.

Managing Editor, Writer – Cross Country Skier, Seattle Voice, Adventure Travel

General- and special-interest magazines. Wrote books and articles, directed production, led staff, created and oversaw budgets.


Sep 1974 - Jun 1978

Bachelor of Arts

Williams College



Communications Project Manager

Structure complex content projects, manage teams, budgets and deadlines; bring together content experts with technical/design staff, drive projects to completion.

Film Scripter, Director

Storytelling in video and web-oriented film.

Editor, Writer

Edited 100+ books; published numerous book chapters, articles, essays.

Web and Print Content Director

Identify strategic goals and user's interests, then create informative, engaging content in all media.