Work experience

Work experience
Jan 2010 - Present

Marketing Trainee

Royal Copenhagen

Full Time

As a Marketing Trainee my job consists of supporting the marketing department in the task of:

  • Performing marketing research and sales analysis 
  • Strengthening the online PR effort by targeting relevant blogs
  • Writing press releases and newsletters 
  • Managing contact database
  • Content management of website and online shop
  • Tracking of online behaviour through Google Analytics
  • Developing a social media strategy, setup corporate profiles on Facebook and Twitter
  • Visual Merchandising
  • Supporting sales function 
  • Managing showroom
May 2009 - Dec 2009

Social Media Editor

Republic of Fritz Hansen

Part Time

From June-December 2009, I have through my consulting company (web2point0 consulting) worked as Social Media Editor in the development of a social media platform in Fritz Hansen. The job consisted of:

  • Mediating the opportunities in using social media in the branding efforts of luxury goods
  • Developing and implementing a strategy for reaching consumers through social community sites such as: a corporate blog, Twitter, YouTube, Facebook, and Wikipedia. The outcome is called RepublicSpace.
  • Customizing a corporate blog as well as corporate profiles on Twitter, YouTube, Facebook, Wikipedia
  • Coordinating the communication across digital media
  • Writing creative content on the various media
  • Tracking & reporting the development within these media
  • Working as a social media advisor for the entire company, facilitating workshops on WEB 2.0

I worked closely together with Fritz Hansen's PR Manager in the efforts to optimize the PR strategy by:

  • Including an online PR approach in addition to print magazines by targeting online magazines and blogs 
  • Mapping relevant blogs within Architecture & Design
  • Incorporating social media into press releases and update it to PR 2.0 to make it more user friendly 
  • Developing the new setup for the Press Room on

View recommendation from Fritz Hansen's Vice President of Branding & Communications here

Feb 2009 - Jun 2009

PR Consultant

Think PR

Part Time

Think PR is a full-service PR and communications company for lifestyle brands within design, sports, and fashion. As a PR-consultant my job consisted of:

  • Writing press-releases and newsletters
  • Customer and market research
  • Planning and execution of corporate PR-events
  • New-bizz meetings and planning
  • Media planning within product and corporate PR
  • Managing physical and online showroom
  • Creating sales presentations
  • Handling media-contact

Clients I have worked with; Addidas, Reebok, Hummel, Klarlund, Nivea, Pilsner Urquell, Fatboy, Pablo Design, BonAparte, Mille Rostock.

Apr 2007 - Sep 2008

Junior Conultant

Catalyst Aps

15 hours a week

Catalyst is a business consulting company focusing on innovation strategy, and change. Catalyst specializes in accelerating its clients’ abilities to innovate and grow based on a facilitative approach.

As a junior consultant, my job consisted of:

  • Being a part of a consultant team working on client projects
  • Performing marketing research, data analysis, questionnaires, interviews, market analysis, competitor analysis, market segmentation, client contact and presentations
  • Design sales presentations and various creative content on power point
  • Project coordinator on workshops in DK and abroad: Book venues and hotels, inform participants, planning the design and modules of workshops
  • Participating in workshops: Documenting output, responsible for process flow

View recommendationhere

Jul 2005 - Sep 2006

Accounting assistant

Cat Company A/S

15 hours a week

As an Accounting Assistant my job consisted of:

  • Weekly bookkeeping
  • Preparing for Annual Reports
  • Supplier and customer contact 



High School

Ordrup Gymnasium

Linguistic Line, European Class with two exhange programs

2007 - 2009


Copenhagen Business School

The education is internationally oriented, exclusively in English, and evolves around branding and integrated marketing communication. Through my studies I have achieved a good knowledge on conducting marketing research and marketing strategies. Additionally, I have gained a big interest in innovation on the media scene and the use of new media.

View grade transcipt here

2004 - 2007


Copenhagen Business School

Bachelor inSPRØK in English & French (BSc in International Business Administration and Modern Languages)

  • 5th semester spent abroad in Paris on exchangeat Université Paris-Dauphine

View grade transcript here

Aug 2003 - Jun 2004

Certificate of higher commercial examination

Niels Brock Copenhagen Business College
Jan 2003 - Jun 2003

Université d’Aix Marseille

Personal Interests

  • I have a great interest in new media, blogging in particular. I was a part of the creative team behind ‘Cultunomics’; the first blog at CBS, covering e.g. the CBS International Case Competition at
  • Currently, I am blogging on the trend blog

  • I am very passionate about design and architecture
  • My friends would describe me as a content, open, and ambitious person who is motivated to make a difference. I thrive in an international and busy environment and I love to travel and experience new cultures. When I am not working, I practice running and spend a lot of time with family and friends.

Teamwork Skills

From my studies and professional work, I have a profound experience with teamwork, since almost every project is based on group work. I am used to problem orientated cases, determining agendas, time planning, deadlines, stressed situations, coordination, and writing and presentation processes. 

Computer Skills

  • Fluent in Microsoft Office products
  • Skills in Navision
  • Working knowledge in Photoshop, Adobe Illustrator and inDesign
  • GoogleAnalytics
  • InfoSuite
  • iContact

Language Skills

  • Danish / mother tongue
  • English / fluent
  • French / good
  • German / working knowledge
  • Swedish / working knowledge
  • Norwegian / working knowledge