This has been my first independent PR job which I took immediately following my internship with Uptown Greenville. The internship instilled a passion in me, for giving the community fun things to do. Greenville is a predominately college-run town. There are more than 28,000 students enrolled at East Carolina University and nearly 8 ,000 at the community college. Nightclubs are the focal point as far as entertainment for young people in this area.
In 2010 several criminal events occurred in the downtown area that attracted major concern by the city and law enforcement and threatened business for the clubs and business in that district. One of these crimes took place in front of a local nightclub, The Other Place, run by the owners of MC Entertainment. This particular incident resulted in the death of a innocent stand by and close friend of mine. The owners got in touch with me through word of mouth to ask if I'd like to take on the job of turning the image around and getting business back in the door. I got business back in the door and evolved a nightclub into a fun, safe haven.
With fun and safety in mind, it was a major challenge to try to promote a safer idea of the club and get the word out that the intentions of the place were to give kids a place to go, not a place to misbehave.
The strategies started with lowering the age limit and hiring entertainment that would only attract a college crowd. I changed the style of the music that was played in the club and started giving academic clubs on campus free opportunities to use the club as a venue for celebrations and fundraisers.
Now called "The OP," this club now enables customers to play the games like Guitar Hero or Rockband, and the projector screen now views popular shows and college football games. The club also opens early for special occasions and serves free pizza before during and after football games.
The OP has a very large, very regular crowd that visits the club 7 days a week. Also I started promotions to invite local bands to play live. This became a weekly (Tuesday night) event.
This new feel has currently, however, lowered liquor sales. The latest changes have been in the drink menus. They now have cocktails, wine, champagne, and martinis. I have hosted game nights and given out gift bags advertising other enjoyable events going on at other local business in town. The OP is a friend of the community and has a market from 18 years old to 45 years old. Sorority's and business use the club for private parties and nightly enjoyment.
I did all of the graphic designs, video production and for web advertising for my PR plan, and ran the Facebook and Twitter during this time. I was also responsible for the recent publishing of a website I designed just for The OPs new menu and specials as well as special events and convenience for party booking.
I am responsible also for The OPs affiliation with a very successful show called Dirty Mega that comes to The OP monthly. Dirty Mega has become one of the exciting events in town that The OP is known for. The DJs and founders of the Dirty Mega experience support Drug Free Youth. The show is based within the hyper vibe of loud electronic music, live talent, local guest performances, and a hypnotic light show. The experience includes a local photographer's photo booth inside the event, and glow-in-the-dark face painting by an East Carolina Academic group P.R.S.S.A; Public Relations Student Society of America.
We donate 1000 dollars to PRSSA at each event. I am very proud of the many ways Dirty Mega has allowed me to benefit my college community.