Lawrence Browning

Lawrence Browning

Work History

Work History
2009 - Present

Visual Book Studio, LLC

New Media Strategist

Visual Book Studio is a start-up company focusing on interactive marketing products for the book publishing industry.

2006 - 2009

Disney Interactive Media Group (Disney Online)

Lead Producer

Disney Interactive Media Group (Disney Online) is responsible for building and maintaining digital media content and   technology for the Walt Disney Company.

  • Recruited to build and launch; secured and supervised large design, production and engineering team (internal and external) and aggressively drove all phases of development in a short timeline, resulting in on-time/on-budget launch.
  • Procured vendor and worked with internal engineers to leverage existing technology to build animation-capable 3D avatar system, establishing innovative, cross-promotional community elements that could be utilized across multiple brands for
  • Supervised post-launch strategy, ongoing development, and tactical execution, resulting in enhancements to site performance that increased monthly unique visitors by 25%.
  • Re-designed games module that increased sponsorships and improved multimedia ad sales packages.
  • Negotiated promotional placements and accelerated cross-promotional strategies for site content, including casual games, player spotlights, videos, shows, special activities and rewards. and

  • Hired full-time from contract producer position and promoted to Lead Producer to manage deployments of all online initiatives for Disney Channel and Playhouse Disney, which averaged combined audience numbers of over 1 million daily uniques; supervised producers handling deployments for Playhouse Disney, Jetix, and video players.
  • Launched and maintained major site initiatives, including High School Musical 2, Phineas and Ferb, and Disney Channel Games, which won the 2008 Emmy Award for Outstanding Interactive Media Programming, and helped boost's aggregate traffic to over 1 million daily unique visitors.
  • Produced Disney Channel's So Hot Summer casual games inventory, developing and deploying eleven games in four months.
2002 - 2006

Peek-A-Book, LLC

Managing Director

Peek-A-Book, LLC is a start-up company focusing on educational products for schools and public libraries.

·Created and managed software and content for first-of-its-kind, nationwide network of touch screen kiosks in public libraries and schools.Recruited and supervised design and production team; hired talent, wrote scripts, and directed video production.

·Researched and purchased key product technologies, including motion graphics libraries, music libraries, software authoring tools, and visual effects/non-linear editing tools.

·Organized trade shows and product demonstrations, resulting in hundreds of business contacts and sales leads.

·Innovated and developed supplemental editing tool that integrated motion graphics library with non-linear editing tool, increasing productivity and reducing editing costs.

·Produced desktop software product that taught the fundamentals of writing book reports.Content highlights included broadcast quality VFX and unique characters shot against green screen for chroma-key effects.Worked with third party to implement anti-piracy protections and purchasing processes.

2000 - 2002

TRIK:Media, Inc.

Content Producer

Trik:Media, Inc. was a small design agency specializing in casual games, web design, and interactive

              branding solutions. 

  • Launched and operated a major entertainment website for Universal Studios; produced and deployed cutting edge news, entertainment, games, video, and interactive marketing elements, including ad banners, contests, and promotions; captured and analyzed statistics.
  • Managed team of entertainment journalists and content producers; served as entertainment field producer, attending and reporting on various Hollywood and movie events, press junkets, and behind-the-scenes production tours.