- Chicago US-IL
- [email protected]
Managed vendor relations including advertising agencies, printers, lettershops and data modeling companies.
Lead digital and integrated marketing accounts and cross functional teams of 20+. Develop and implement innovative marketing strategies. Mentor team and provide coaching and learning opportunities. P&L responsibilities for multiple accounts. Member of office leadership team.
Spearhead strategy and development for interactive marketing initiatives. Lead Best Buy and Ameriprise Financial digital marketing efforts.
Day-to-day management of all Best Buy digital media, production, and execution through strong partnership with extended teams.
Initiated and strengthened direct and interactive marketing strategies to optimize member retention and profitability. Worked with internal teams and external partners to implement integrated marketing programs.
Coordinated marketing programs with internal departments, programming partners and advertising agencies to customer base. Account liason for HBO, Showtime and MTV Networks.
“Steve and I worked together at a start-up satellite company. He is a smart, thorough and strategic person who did a lot to make his department more successful. Steve was a great coworker who always followed through on his projects and was a great help in thinking about things from a more global perspective. Since we worked together, Steve has gone on to great things (as I would have expected) and I am happy to recommend him for any position.”
“Steve is someone who can balance both the left brain and right brain. He is very detailed oriented but can think out of the box and creatively. He is passionate about accountable marketing and he understands how marketing needs to impact the bottom line. He is a very warm and personable person and a pleasure to work with.
“Steve and I worked together in the Direct Marketing-Retention area for Bally Total Fitness. Steve is an extremely bright individual who thinks outside the box and is results driven. He also had a terrific dry sense of humor, is articulate and relates really well with all levels of management.”
“Steve is a talented marketer with extensive experience across digital and traditional media. He successfully led multiple teams at Digitas by providing a clear strategic vision and the optimal level of executional guidance. I greatly enjoyed working with Steve and would strongly endorse his work.
“I've had the pleasure of reporting to Steve on two different accounts when I worked at Digitas. Steve was a fantastic manger and an amazing support system. He gave me room to grow in my role while always providing a solid strategic vision for where the account was going. I would absolutely work with Steve again."
“Steve is a strategic thinker who understands client needs and develop programs to surpass those needs. As a client of his, I knew I could always count on him. Steve always brought innovative ideas that were executable. It was a pleasure to work with him and I look forward to crossing paths with him in the future.”
Business & Strategic Planning
Competitive & Market Analysis
Product Vision & Roadmaps
Strategic Alliances & Partnerships
Great marketing is about knowing all the rules, but most importantly, when to break them.
Strong background in strategic planning, program development and results optimization. Unique ability to combine creativity and innovation with analytical thinking. Client and agency experience in both start-up and large corporations. Multi-channel experience includes website, OLA, SEM, SEO, mobile, iPad, television, direct mail, email, social media, and print. Diverse business experience spans retail, technology, financial services, entertainment, and manufacturing.
BUSINESS MANAGEMENT - Track record for exceeding business objectives and driving growth. History of identifying new revenue streams through customer acquisition, cross sell and winback. MULTI-CHANNEL MARKETING - Expert in building and implementing integrated marketing programs. Expertise in digtital and interactive with strong experience in tradition channels such as print, television, direct mail and email marketing. Deep understanding of media landscape, emerging technologies and consumer insights.AGENCY MANAGEMENT - Responsible for managing numerous agency searches and working relationships. Experience with a variety of branding, direct marketing, research, technology and media companies. Successful history of bringing various agencies together making sure everyone is working towards a common goal.TEAM LEADERSHIP - Proven leadership style founded in collaboration, focus, accountability and results. Capable of bringing multi-department teams together through shared goals. Experience managing marketing staff of 3-4 and cross functional team members between 12-18 people. Passion for leading teams into unchartered territory.COMMUNICATION - Highly effective communicator who can rally people around marketing ideas and programs. Expert in communicating complex technical information to non-technical audiences.
I've run 4 marathons.
I've visited over 50 countries.
I'm also a professional photographer.
I've finished 2 urban adventure races.
I'm a volunteer for WITS