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Resume

Work experience

Project Manager

U.S. Bank

Managed vendor relations including advertising agencies, printers, lettershops and data modeling companies.

  • Managed 62 projects and over 45MM direct mail pieces.
  • Implemented direct mail campaigns which generated over 55K new cardholders.
  • Generated a 12% increase in customer retention by testing new marketing strategies.
Oct 2009Present

Vice President

Digitas

Lead digital and integrated marketing accounts and cross functional teams of 20+. Develop and implement innovative marketing strategies. Mentor team and provide coaching and learning opportunities. P&L responsibilities for multiple accounts. Member of office leadership team.

  • Developed innovative campaigns which increased awareness and consideration by 15% in 6 months.
  • Lead Whirlpool website redesign which increased leads and conversion by 21%. 
  • Orchestrated annual planning process for clients and other agencies on the integrated marketing team. 
  • Built a highly optimized lead generation program which beat conversion goals by 125%.
  • Worked with industry partners like Google and Facebook to implement social media efforts. 
  • Beat account revenue and margin goals by 15%-20% on all accounts under my leadership. Improved user experiences by creating mobile versions of websites. 
  • Strengthened marketing programs by analyzing ROI, CPC, traffic, ranking, revenue, and lifetime value.
Apr 2006Sep 2009

Associate Director

Digitas

Spearhead strategy and development for interactive marketing initiatives. Lead Best Buy and Ameriprise Financial digital marketing efforts.

  • Developed a lead generation model that favored revenue over click-thru metrics which dramatically redefined go to market strategy. 
  • Lead Best Buy digital planning for holiday and back to school seasons. 
  • Implemented first ever Best Buy cell phone coupon banner ad with closed loop retail tracking.
  • Built 3 lead generation programs which all exceeded revenue goals by 20%. 
  • Established agency wide interactive marketing forum to share best practices & trends. 
  • Created an insight based planning process which drove innovation and increased go to market time
Jun 2003May 2006

Marketing Manager

Digitas

Day-to-day management of all Best Buy digital media, production, and execution through strong partnership with extended teams.

  • Implemented 50+ integrated marketing campaigns which generated over $550MM in revenue.
  • Streamlined workflows to better compete in fast paced retail environment. 
  • Planned music digital marketing campaign which beat client revenue goals by 65%.
Oct 2000May 2003

Marketing Manager

Bally Total Fitness

 Initiated and strengthened direct and interactive marketing strategies to optimize member retention and profitability. Worked with internal teams and external partners to implement integrated marketing programs.

  • Developed integrated marketing efforts which generated $21MM in online sales. 
  • Created and implemented direct mail testing plans which increased revenues by $2.4MM. 
  • Launched ballyfitness.com with internal teams and external agencies/technology partners. 
  • Conceived and built companyʼs 1st member rewards program with 50 national partners.
Jan 1997Oct 1998

Marketing Coordinator

DirecTV

Coordinated marketing programs with internal departments, programming partners and advertising agencies to customer base. Account liason for HBO, Showtime and MTV Networks.

  • Marketed pay-per-view boxing events which generated $7.5MM.
  • Planned and organized department budget of $11MM.
  • Managed customer retention division which saved 58% of defecting customers.
  • Coordinated all monthly billing inserts and messages to customer base.

Education

Aug 1992Apr 1996

Bachelors of Arts

Purdue University

References

Steve Diamond

“Steve and I worked together at a start-up satellite company. He is a smart, thorough and strategic person who did a lot to make his department more successful. Steve was a great coworker who always followed through on his projects and was a great help in thinking about things from a more global perspective. Since we worked together, Steve has gone on to great things (as I would have expected) and I am happy to recommend him for any position.”

Amy Shulman

“Steve is someone who can balance both the left brain and right brain. He is very detailed oriented but can think out of the box and creatively. He is passionate about accountable marketing and he understands how marketing needs to impact the bottom line. He is a very warm and personable person and a pleasure to work with.

Michelle Schott

“Steve and I worked together in the Direct Marketing-Retention area for Bally Total Fitness. Steve is an extremely bright individual who thinks outside the box and is results driven. He also had a terrific dry sense of humor, is articulate and relates really well with all levels of management.”

Fred Thompson

“Steve is a talented marketer with extensive experience across digital and traditional media. He successfully led multiple teams at Digitas by providing a clear strategic vision and the optimal level of executional guidance. I greatly enjoyed working with Steve and would strongly endorse his work.

Lia Vakoutis

“I've had the pleasure of reporting to Steve on two different accounts when I worked at Digitas. Steve was a fantastic manger and an amazing support system. He gave me room to grow in my role while always providing a solid strategic vision for where the account was going. I would absolutely work with Steve again."

Laurie Blum

“Steve is a strategic thinker who understands client needs and develop programs to surpass those needs. As a client of his, I knew I could always count on him. Steve always brought innovative ideas that were executable. It was a pleasure to work with him and I look forward to crossing paths with him in the future.”

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Skills

Direct Marketing
Integrated Marketing
Digital Marketing
Adobe LightRoom
Photography
Adobe In-Design
Adobe Photoshop
Microsoft Office Suite

My Marketing Experience

Business & Strategic Planning 

Agency Management

Lead Acquisition

P&L

Data Visualization

Customer Segmentation

Team Leadership

Competitive & Market Analysis 

Product Vision & Roadmaps

Program Measurement 

Strategic Alliances & Partnerships 

Brand Positioning

Program Optimization 

My Meirs-Briggs

ENTJ

My Marketing Philosophy

Great marketing is about knowing all the rules, but most importantly, when to break them.

Summary

Strong background in strategic planning, program development and results optimization. Unique ability to combine creativity and innovation with analytical thinking. Client and agency experience in both start-up and large corporations. Multi-channel experience includes website, OLA, SEM, SEO, mobile, iPad, television, direct mail, email, social media, and print. Diverse business experience spans retail, technology, financial services, entertainment, and manufacturing.

BUSINESS MANAGEMENT - Track record for exceeding business objectives and driving growth. History of identifying new revenue streams through customer acquisition, cross sell and winback. MULTI-CHANNEL MARKETING - Expert in building and implementing integrated marketing programs. Expertise in digtital and interactive with strong experience in tradition channels such as print, television, direct mail and email marketing. Deep understanding of media landscape, emerging technologies and consumer insights.AGENCY MANAGEMENT - Responsible for managing numerous agency searches and working relationships. Experience with a variety of branding, direct marketing, research, technology and media companies. Successful history of bringing various agencies together making sure everyone is working towards a common goal.TEAM LEADERSHIP - Proven leadership style founded in collaboration, focus, accountability and results. Capable of bringing multi-department teams together through shared goals. Experience managing marketing staff of 3-4 and cross functional team members between 12-18 people. Passion for leading teams into unchartered territory.COMMUNICATION - Highly effective communicator who can rally people around marketing ideas and programs. Expert in communicating complex technical information to non-technical audiences.

Some Interesting things about me

I've run 4 marathons.

I've visited over 50 countries.

I'm also a professional photographer.

I've finished 2 urban adventure races.

I'm a volunteer for WITS