Managed vendor relations including advertising agencies, printers, lettershops and data modeling companies.
- Managed 62 projects and over 45MM direct mail pieces.
- Implemented direct mail campaigns which generated over 55K new cardholders.
- Generated a 12% increase in customer retention by testing new marketing strategies.
Oct 2009 - Present
Lead digital and integrated marketing accounts and cross functional teams of 20+. Develop and implement innovative marketing strategies. Mentor team and provide coaching and learning opportunities. P&L responsibilities for multiple accounts. Member of office leadership team.
- Developed innovative campaigns which increased awareness and consideration by 15% in 6 months.
- Lead Whirlpool website redesign which increased leads and conversion by 21%.
- Orchestrated annual planning process for clients and other agencies on the integrated marketing team.
- Built a highly optimized lead generation program which beat conversion goals by 125%.
- Worked with industry partners like Google and Facebook to implement social media efforts.
- Beat account revenue and margin goals by 15%-20% on all accounts under my leadership. Improved user experiences by creating mobile versions of websites.
- Strengthened marketing programs by analyzing ROI, CPC, traffic, ranking, revenue, and lifetime value.
Apr 2006 - Sep 2009
Spearhead strategy and development for interactive marketing initiatives. Lead Best Buy and Ameriprise Financial digital marketing efforts.
- Developed a lead generation model that favored revenue over click-thru metrics which dramatically redefined go to market strategy.
- Lead Best Buy digital planning for holiday and back to school seasons.
- Implemented first ever Best Buy cell phone coupon banner ad with closed loop retail tracking.
- Built 3 lead generation programs which all exceeded revenue goals by 20%.
- Established agency wide interactive marketing forum to share best practices & trends.
- Created an insight based planning process which drove innovation and increased go to market time
Jun 2003 - May 2006
Day-to-day management of all Best Buy digital media, production, and execution through strong partnership with extended teams.
- Implemented 50+ integrated marketing campaigns which generated over $550MM in revenue.
- Streamlined workflows to better compete in fast paced retail environment.
- Planned music digital marketing campaign which beat client revenue goals by 65%.
Oct 2000 - May 2003
Initiated and strengthened direct and interactive marketing strategies to optimize member retention and profitability. Worked with internal teams and external partners to implement integrated marketing programs.
- Developed integrated marketing efforts which generated $21MM in online sales.
- Created and implemented direct mail testing plans which increased revenues by $2.4MM.
- Launched ballyfitness.com with internal teams and external agencies/technology partners.
- Conceived and built companyʼs 1st member rewards program with 50 national partners.
Jan 1997 - Oct 1998
Coordinated marketing programs with internal departments, programming partners and advertising agencies to customer base. Account liason for HBO, Showtime and MTV Networks.
- Marketed pay-per-view boxing events which generated $7.5MM.
- Planned and organized department budget of $11MM.
- Managed customer retention division which saved 58% of defecting customers.
- Coordinated all monthly billing inserts and messages to customer base.