Resume

Work History

Work History

Project Manager

U.S. Bank

Managed vendor relations including advertising agencies, printers, lettershops and data modeling companies.

  • Managed 62 projects and over 45MM direct mail pieces.
  • Implemented direct mail campaigns which generated over 55K new cardholders.
  • Generated a 12% increase in customer retention by testing new marketing strategies.
Oct 2009 - Present

Vice President

Digitas

Lead digital and integrated marketing accounts and cross functional teams of 20+. Develop and implement innovative marketing strategies. Mentor team and provide coaching and learning opportunities. P&L responsibilities for multiple accounts. Member of office leadership team.

  • Developed innovative campaigns which increased awareness and consideration by 15% in 6 months.
  • Lead Whirlpool website redesign which increased leads and conversion by 21%. 
  • Orchestrated annual planning process for clients and other agencies on the integrated marketing team. 
  • Built a highly optimized lead generation program which beat conversion goals by 125%.
  • Worked with industry partners like Google and Facebook to implement social media efforts. 
  • Beat account revenue and margin goals by 15%-20% on all accounts under my leadership. Improved user experiences by creating mobile versions of websites. 
  • Strengthened marketing programs by analyzing ROI, CPC, traffic, ranking, revenue, and lifetime value.
Apr 2006 - Sep 2009

Associate Director

Digitas

Spearhead strategy and development for interactive marketing initiatives. Lead Best Buy and Ameriprise Financial digital marketing efforts.

  • Developed a lead generation model that favored revenue over click-thru metrics which dramatically redefined go to market strategy. 
  • Lead Best Buy digital planning for holiday and back to school seasons. 
  • Implemented first ever Best Buy cell phone coupon banner ad with closed loop retail tracking.
  • Built 3 lead generation programs which all exceeded revenue goals by 20%. 
  • Established agency wide interactive marketing forum to share best practices & trends. 
  • Created an insight based planning process which drove innovation and increased go to market time
Jun 2003 - May 2006

Marketing Manager

Digitas

Day-to-day management of all Best Buy digital media, production, and execution through strong partnership with extended teams.

  • Implemented 50+ integrated marketing campaigns which generated over $550MM in revenue.
  • Streamlined workflows to better compete in fast paced retail environment. 
  • Planned music digital marketing campaign which beat client revenue goals by 65%.
Oct 2000 - May 2003

Marketing Manager

Bally Total Fitness

 Initiated and strengthened direct and interactive marketing strategies to optimize member retention and profitability. Worked with internal teams and external partners to implement integrated marketing programs.

  • Developed integrated marketing efforts which generated $21MM in online sales. 
  • Created and implemented direct mail testing plans which increased revenues by $2.4MM. 
  • Launched ballyfitness.com with internal teams and external agencies/technology partners. 
  • Conceived and built companyʼs 1st member rewards program with 50 national partners.
Jan 1997 - Oct 1998

Marketing Coordinator

DirecTV

Coordinated marketing programs with internal departments, programming partners and advertising agencies to customer base. Account liason for HBO, Showtime and MTV Networks.

  • Marketed pay-per-view boxing events which generated $7.5MM.
  • Planned and organized department budget of $11MM.
  • Managed customer retention division which saved 58% of defecting customers.
  • Coordinated all monthly billing inserts and messages to customer base.

Education

Education
Aug 1992 - Apr 1996

Bachelors of Arts

Purdue University

Skills

Skills

Direct Marketing

Integrated Marketing

Digital Marketing

Adobe LightRoom

Photography

Adobe In-Design

Adobe Photoshop

Microsoft Office Suite