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Work experience

Jan 2008Present

Account Services Manager

CBS Television Stations Digital Media Group
•Support the Ad Sales team by scheduling, implementing and monitoring online advertising campaigns using DoubleClick DFP and Solbright software •Work to ensure flawless campaign execution by providing ongoing monitoring and support for CBS partners, advertisers and agencies •Serve as the primary point of communication and testing for any changes related to advertising on the sites •Implement Flash, rich media, third party tags, and HTML; some work with Javascript, XML and Flash •Troubleshoot creative/ad issues •Create new sites/sections within the ad server, create and edit custom DFP templates as needed •Develop in-depth reports for pacing, inventory availability, sell-thru rates and billing •Establish permission-based roles to enable client, station, sales and administrative access to the ad server •Monitor campaigns and ensure campaign delivery •Manage campaign performance and make optimization recommendations •Provide clients/sales with any necessary campaign reporting
Feb 2007Oct 2007

Commercial Operations Manager

NBC Universal
•Manage Commercial Operations Departments for four NBCU cable networks, Bravo, Universal HD, Sleuth and Chiller; develop and coordinate a team of 12 •Work internally with the Management of Ad Sales, Pricing and Planning, Programming, Production, Marketing, Promotions, and Broadcast Distribution Divisions; and externally with Ad Agencies to ensure fulfillment of Sales contracts •Work with Programming and Production to build show format/show times and breaks to maximize inventory •Work with the entire Comm Ops Division to manage operations in a time sensitive, fast-paced environment •Manage training and troubleshooting for NBCU Commercial Trafficking and Scheduling Systems •Create all commercial components such as program titles, dayparts, executing manual day of air changes •Oversee data entry of commercials, promos, and the log schedule in on-air automation systems •Participate in special projects such as HD expansion, business process streamlining, and special event oversight
Dec 2004Feb 2007

Assistant Operations Manager

CBS Television Stations
•Create & maintain Timeclass codes & program grids for inventory sale by CBS, CW & IND O&Os •Perform audit/clean-up of station programs/formatting for accurate reporting •Generate & maintain Clients/Agencies for Credit Managers; Client/Agency/Account Executive records in DARE •Create, submit & audit New/Revise/Delete User IDs •Prepare quarterly Trade/Added value reports •Work with CBS Data Center on project analysis & specifications for software development/enhancement •Test software functionality & accuracy before release •Submit requests for software modifications/enhancements •Create manuals & procedural guidelines for Operations/Traffic Managers, and rep. office managers & AEs •Train station management & rep. office personnel on CBS software & DARE •Act as contact for software/procedural questions & issue resolution; Troubleshoot user issues with CBS software & reports •Prepare sports revenue reports •Prepare various revenue & inventory reports as requested
Sep 2002Dec 2004

Operations Manager/Program Director

•Oversee station Traffic; develop & implement policy •Maximize revenue through accurate inventory mgmt, log manipulation; review orders for clearance •Reconcile oversold dayparts, offer makegoods •Participate in Ratecard pricing •Review, finalize on-air logs; research, reconcile invoice/log discrepancies •Analyze inventory trends for effective pricing, formatting, sales forecasting, budgeting •Work closely with Sales, News, Master Control •Build/schedule all show formats; maintain program titles/dayparts; log editing; day of air changes •Local program acquisition •Create, maintain programming calendar, database •Primary contact on programming for company personnel, and viewer inquiries •Create Program budgets, forecasts, annual corporate presentation •Work with CBS Legal, Programming, Controller on program inventory, utility, amortization •Compile competitive reports, displaced revenue, profitability reports; evaluate research, ratings data •Develop program schedules
Jan 2000Sep 2002

Traffic Manager

•Oversee Traffic department personnel for two O&O stations. Develop and implement departmental policies. •Maximize station revenue through accurate commercial inventory management and log manipulation •Reviewing all new/revised orders for clearance of inventory •Reconcile oversold dayparts, offering makegoods to clients whenever possible •Review and finalize daily on-air logs. •Research and reconcile invoice/log discrepancies •Report to Operations Manager •Work closely with Sales, Programming, News producers and Master Control •Build and schedule show formats on the logs •Maintain program titles and dayparts •Log editing •Handle day of air changes to the logs
Jul 1998Dec 2000

Traffic Coordinator

CBS TV Stations KYW-TV
•Maximize station revenue through accurate commercial inventory management and log manipulation •Log editing for oversold dayparts, open time, product conflicts, and separation issues •Handle day of air changes to the logs •Schedule commercials to avoid product conflicts while contract requirements •Interpret and enter commercial copy instructions


Bachelor of Arts

University of Houston


Familiar with GAAP and Sarbanes-Oxley requirements
Familiar with HTML, Javascript, XML and Flash
Proficient in Microsoft Office Products and Oracle Products
Proficient in DoubleClick/DFP
Proficient in DARE/DDS/MediaOcean
Proficient in Enterprise
Proficient in BIAS
Proficient in Gabriel
Proficient in VCI
Proficient in IBS (Integrated Broadcast Systems)
Proficient in Solbright AdSuite


My professional skills set includes online, cable and broadcast advertising, financial reporting, station procedure standardization, promotions, software conversion, personnel training, and software development testing and support. I have an extensive and varied background in online and broadcast operations, programming, and traffic. I pride myself on being a knowledgeable and well-rounded professional. I have a good understanding of broadcast and online media and their related systems, and an eagerness to learn about the functions of the various divisions and departments that I work with. I am very experienced at working in a high-pressure, deadline driven environment, and have excellent organizational, analytical and time management skills.


To join a company that offers me a stable and positive atmosphere and inspires me to enhance and therefore to innovate the work culture for the betterment of all parties concerned.


In my free time I do Publicity, Hospitality and Event Planning for indie concert organization Suburban Roots Concert Series which I helped to found in New Jersey, as well as Promotions/Social Media for some local musicians and professionals.


FCC Licensee

Federal Communications Commission