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Summary

Advertising Copywriter with extensive experience successfully executing award-winning consumer and trade promotional materials. Expert at communicating the unique voice of a diverse number of brands with clear, concise and compelling writing.Effectively collaborates with art directors and senior designers to find creative solutions to clients’ sales/marketing objectives.

Work experience

Sep 2007Present

Advertising Copywriter

Self-Employed

Partnered with several advertising and marketing agencies on accounts ranging from entertainment media to retail and non-profit.

-Agency pitches, ad campaigns and marketing materials included those for A&E, Bed Bath & Beyond, Bravo, BWD Group, Fox News Channel, Levitt Pavilions, Long Island Transportation Management, MSG Networks, Oxygen, RCN Cable, RHI Entertainment, Spike TV, Time Warner Cable 

Sep 1993Sep 2007

Copy Manager

Served as sole copywriter for 20-member in-house ad agency, servicing 20 national niche networks.

-Conceptualized and executed 20 – 30 projects per month including consumer and trade ad campaigns, collateral materials, direct and event marketing

-Instrumental to the branding and launch of IFC (41 million viewers) and WE tv (65 million viewers)

-Created trade and consumer ads which appeared in national media/entertainment publications and prestigious non-profit event programs

-Recruited and supervised off-site copywriters

Sep 1991Sep 1993

Copy Supervisor

Integral to the expansion of Design Services from a three-person, direct mail only department to a full service, in-house ad agency.

-Wrote monthly synopses of AMC, Bravo and The Playboy Channel program titles, featured in national TV guides and newspapers

-Instrumental to the branding and launch of AMC (93 million viewers) with copy assignments expanded to include newsletters, tune-in ads and other collateral materials

-Supervised junior copywriter and program information coordinator

My Portfolio

Education

Bachelor of Arts

New York Institute of Technology