Summary

Advertising Copywriter with extensive experience successfully executing award-winning consumer and trade promotional materials. Expert at communicating the unique voice of a diverse number of brands with clear, concise and compelling writing.Effectively collaborates with art directors and senior designers to find creative solutions to clients’ sales/marketing objectives.

Work History

Work History
Sep 2007 - Present

Advertising Copywriter

Self-Employed

Partnered with several advertising and marketing agencies on accounts ranging from entertainment media to retail and non-profit.

-Agency pitches, ad campaigns and marketing materials included those for A&E, Bed Bath & Beyond, Bravo, BWD Group, Fox News Channel, Levitt Pavilions, Long Island Transportation Management, MSG Networks, Oxygen, RCN Cable, RHI Entertainment, Spike TV, Time Warner Cable 

Sep 1993 - Sep 2007

Copy Manager

Served as sole copywriter for 20-member in-house ad agency, servicing 20 national niche networks.

-Conceptualized and executed 20 – 30 projects per month including consumer and trade ad campaigns, collateral materials, direct and event marketing

-Instrumental to the branding and launch of IFC (41 million viewers) and WE tv (65 million viewers)

-Created trade and consumer ads which appeared in national media/entertainment publications and prestigious non-profit event programs

-Recruited and supervised off-site copywriters

Sep 1991 - Sep 1993

Copy Supervisor

Integral to the expansion of Design Services from a three-person, direct mail only department to a full service, in-house ad agency.

-Wrote monthly synopses of AMC, Bravo and The Playboy Channel program titles, featured in national TV guides and newspapers

-Instrumental to the branding and launch of AMC (93 million viewers) with copy assignments expanded to include newsletters, tune-in ads and other collateral materials

-Supervised junior copywriter and program information coordinator

Education

Education

Bachelor of Arts

New York Institute of Technology