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Work experience

August 2015Present

Digital Marketing Manager

Dorel Sports: SUGOI Performance Apparel & Sombrio Cartel

SUGOI produces high performance activewear, specializing in cycling, running and triathlon. Sombrio Cartel produces technical apparel designed for mountain biking as well as street-to-trail clothing.

Chief Responsibilities:

  • E-Commerce - develop and execute promotions calendar, create and merchandise product catalogues for multiple storefronts, lead on commerce-related development and systems integrations, collaborate with cross-functional teams to deliver excellence in customer experience 
  • Email Marketing - develop and execute compelling email content for brands, develop targeted email strategy to increase conversion rates, growth direct-to-consumer subscriber segments
  • Social Media - deliver key stories across appropriate channels for 7 different brand channels, grow social following and engagement through compelling content through deep analysis of user data, execute direct engagement using Hootsuite Enterprise platform, train and supervise team members in social media engagement.
  • Website Management - admin brand websites, manage all website content, write and edit original and third-party blog posts, ensure stylistic consistency across websites, lead on web development and content strategy
  • Global Content Mapping - create and execute content calendar and content propagation to partners in all regions (North America, UK, Continental Europe and Japan)
  • Analytics - extract, develop insights and put forward recommendations based on all available web and social data

    Owner/Graphic Designer

    Oddball Arts & Design

    An independent graphic design company specializing in identity and print advertising.

    Chief Responsibilities:

    • Management - ran all aspects of business, including client and sub-contractor negotiations
    • Editorial Writing - created editorial copy and designs for advertising and marketing campaigns
    • Brand Consultation - developed brands and identity packages
    • Web Development - consulted on and executed web development
    • RFP - completed and presented RFP’s
    • Contractor Recruitment and Management - recruited and supervised technical contractors

    Partial Client List:

    Museum of Anthropology at UBC  (print materials)

    Wild Rice Restaurant  (identity, print materials, website)

    Make Believe Media  (print materials and promotional collateral)

    Bistro Pastis  (identity, print materials)

    Apr 2010July 2015

    Marketing Communications Specialist

    Grouse Mountain/Whistler Water

    Grouse Mountain, the number one all-season tourist destination in Vancouver, and Whistler Water, producers of BC's best bottled water, showcase all that is uniquely British Columbian.

    Chief Responsibilities:

    • Campaign Development - lead on creative campaign development and execution
    • Graphic Design - execution of all on- and offline streams (including web/social elements, banners/CPC, retail POS, vehicle wraps, and large-scale outdoor displays), execution of 2010 rebrand
    • Website & Blogs - manage web development, e-commerce, content, SEO; develop and present reports
    • Project Management - development of Ruby on Rails website, extensive custom e-commerce and content management systems (2011); Drupal-based employee extranet site; and all mobile app development
    • General Marketing - recommendations on application of new technologies
    • Social Media - management of Social Media channels (2010-11)
    • Email Marketing - content development, production, design and tracking of email marketing programs for multiple streams
    • Research - management and development of winter and summer season research initiative, training and scheduling of volunteer survey staff (2011-13)
    • Leadership - creation of training initiatives designed to increase in-house production capacity
    • Awards - Employee of the Month (Jun. 2011), Senior Staff Award Winner (Jan. 2012)

    Senior Film Editor

    Schema Magazine

    Schema Magazine delivers a blend of pop-culture and identity for the interculturally-minded.

    Chief Responsibilities:

    • Editorial - Writing and editing of short pieces for Schema Mag blog
    • Human Resources - recruitment and retention of writing team for film area
    • Relationship Management - between organization and press agents and film festivals
    Jan 2004Apr 2010

    Graphic Designer & Marketing Specialist

    United Library Services

    A longtime Canadian book wholesaler whose headquarters are in Calgary, Alberta, with a BC Division located in Burnaby, BC.

    Chief Responsibilities & Achievements:

    • Marketing - initiation of, planning of, execution of and reporting on marketing campaigns
    • Graphic Design - design and production of website graphics, advertising and print materials
    • Team Leadership - supervision of web development team
    • Brand Management - management of brand & identity standards protocol
    • Mentorship of new marketing department staff
    • Project Management - oversight of all aspects of production of annual, bi-monthly and tri-annual catalogues, including advertising, design, editorial and production
    • Market Research - identification of trends and growth opportunities in book sales to school and library markets

    Programming Committee (Chairperson, 2002-2006)

    Documentary Media Society

    The Documentary Media Society produces the annual DOXA Documentary Film Festival.

    Chief Responsibilities:

    • Programming Recommendations - advised on programming for annual Documentary Film Festival
    • Film Evaluation - watched and evaluated 100's of hours of documentary film every year (ask me about anything from arm-wrestling to Turkmenistan)
    • Organization - restructed committee to ease paid staff burdens
    Feb 2000Apr 2008

    Board of Directors (Chairperson, 2003-2006)

    Out On Screen Film & Video Society

    Producers of the annual Vancouver Queer Film Festival as well as the year-round Out In Schools educational program, and the Queer History Project.

    Chief Responsibilities & Achievements:

    • Artist Relations - formed and recruited artists to Advisory Committee, maintained artist relations
    • Human Resources - participated in hiring committees and interview processes for key creative and administrative staff positions; recruitment and retention of board members
    • Budget - worked with the Executive Director on budget review and approval process
    • Strategic Planning - lead on visioning process during period of organizational growth
    • Policy Development - including Mission and Vision Statements and Policy & Procedures manual (a legacy to call my own)
    • Fundraising and Recruitment - organized fundraising initiatives, Strategic Planning sessions
    • Consulting - branding and promotional campaign committees

    Xtra West Community Hero Award Winner (2008)


    Bachelor of Fine Arts

    Simon Fraser University


    Best Student Documentary, Montreal World Film Festival

    Co-Recipient, Noel Archambault Award for Innovation