Digital Marketing Manager
Dorel Sports: SUGOI Performance Apparel & Sombrio Cartel
SUGOI produces high performance activewear, specializing in cycling, running and triathlon. Sombrio Cartel produces technical apparel designed for mountain biking as well as street-to-trail clothing.
- E-Commerce - develop and execute promotions calendar, create and merchandise product catalogues for multiple storefronts, lead on commerce-related development and systems integrations, collaborate with cross-functional teams to deliver excellence in customer experience
- Email Marketing - develop and execute compelling email content for brands, develop targeted email strategy to increase conversion rates, growth direct-to-consumer subscriber segments
- Social Media - deliver key stories across appropriate channels for 7 different brand channels, grow social following and engagement through compelling content through deep analysis of user data, execute direct engagement using Hootsuite Enterprise platform, train and supervise team members in social media engagement.
- Website Management - admin brand websites, manage all website content, write and edit original and third-party blog posts, ensure stylistic consistency across websites, lead on web development and content strategy
- Global Content Mapping - create and execute content calendar and content propagation to partners in all regions (North America, UK, Continental Europe and Japan)
- Analytics - extract, develop insights and put forward recommendations based on all available web and social data