Digital Marketing Manager
Dorel Sports: SUGOI Performance Apparel & Sombrio Cartel
SUGOI produces high performance activewear, specializing in road cycling, running and triathlon sports. Sombrio Cartel produces technical apparel designed for mountain biking and street-to-trail clothing.
- Global Content Mapping - create and execute content calendar and content propagation to partners in all regions (North America, UK, Continental Europe and Japan)
- Website Management - admin brand websites, manage all website content, write and edit original and third-party blog posts, ensure stylistic consistency across websites, lead on web development projects
- E-Commerce Management - create and execute annual promotions plan for brands, merchandise and ensure integrity of e-commerce storefronts, lead on commerce-related development and systems integrations
- Email Marketing - develop and execute compelling email content for brands, develop targeted email strategy to increase conversion rates, growth direct-to-consumer subscriber segments
- Social Media - deliver key stories across appropriate channels for 7 different brand channels, grow social following and engagement through compelling content through deep analysis of user data, execute direct engagement using Hootsuite Enterprise platform, train and supervise team members in social media engagement.
- Analytics - extract, develop insights and put forward recommendations based on all available web and social data