Manager, Marketing and Communications
Health First Health Plans
Lead efforts of all marketing and communication for health benefits’ company offering multiple products to more than 65,000 local members.
•Decision maker for all sponsorships in the marketing mix with annual budgets up to $2 million.
•Manage staff in day-to-day marketing operations geared at meeting, while promoting teamwork and ensuring employee job satisfaction.
•Reached 100% of sales goals in 2010 and 2011.
•Increase bottom line while improving quality outcomes by designing annual member communication plan based on previous year's claims' data.