Gloria Fernandez Ortiz

Work History

Work History
Apr 2010 - Present

Manager, Marketing and Communications

Health First Health Plans

Lead efforts of all marketing and communication for health benefits’ company offering multiple products to more than 65,000 local members.

•Decision maker for all sponsorships in the marketing mix with annual budgets up to $2 million.

•Manage staff in day-to-day marketing operations geared at meeting, while promoting teamwork and ensuring employee job satisfaction.

•Reached 100% of sales goals in 2010 and 2011.

•Increase bottom line while improving quality outcomes by designing annual member communication plan based on previous year's claims' data.

Jun 2007 - Apr 2010

Self-Employed Consultant

HealthCare Creative Solutions

Operated a consulting firm offering creative services for the health care industry.

•Generated marketing materials for health plan of major municipalities and local private-sector clients.

Managed projects for large group accounts delivering over 25% increase in membership. 

May 2008 - May 2009

Volunteer

United States Army

Volunteered asa company-level family resource and support group leader for approximately 265 family-members of soldiers while their soldiers served abroad.

•Selected Volunteer of the Month inApril 2009.

•Motivated 15 volunteers to serve as volunteers.

•Achieved personal goal of calling each family members via telephone.

•Sent e-newsletters, which included photos taken of soldiers while down range designed to increase readership of division activities taking place state-side.

Aug 1998 - Aug 2007

Manager of Marketing Communications

Coventry Health Care, formerly Vista Healthplan

Supervised all marketing and communication for South Florida market of health insurance company with annual revenues over $1 billion dollars and membership consisting of nearly 300,000.

•Managed budgets up to $1 million for all facets of marketing and corporate communication.

•Led implementation team with new corporate name and identity for all product lines following merger.

•Arranged the consolidation and reorganization of all advertising and communication efforts from five merged companies.

Jun 1995 - Aug 1998

Graphic Specialist

Prudential Healthcare

Education

Education
Aug 2007 - Present

Masters of Arts

Austin Peay State University

Courses: Marketing Strategies, Integrated Corporate Communication, Public Opinion, Law, Leadership, Organizational Communication, Web Design, Feature Writing, Ethics, Consumer and Audience Behavior, Theory, and Research.

Aug 1989 - Aug 1994

Bachelor of Fine Arts

Indiana University - Herron School of Art