Melanie Roberts

Melanie Roberts

Work History

Work History
Oct 1995 - Present

Art Director


  • Supervised designers, illustrators, photographers and temporary staff to ensure consistency of design and messaging among corporate and programmatic materials.
  • Juggled multiple projects simultaneously while completing projects on time and within budget parameters.
  • Created and implemented new AARP logo and brand identity system based on research and focus group testing.
  • Directed the design, photography and production of printed materials, promotional items and exhibits for AARP Member Events in Chicago, Las Vegas, and Puerto Rico.
  • Provided design and editorial support for the AARP website.
  • Created materials for internal client base, members, volunteers, and policy makers, which included annual reports, research documents, brochures, and promotional items.
  • Collaborated with the Children’s Defense Fund to create and produce print materials for the Stand for Children rally on the Mall.
  • Provided design, printing and production expertise to various departments and groups within AARP and its subsidiaries, including the AARP Foundation and AARP Services, Inc.
  • Collaborated with production staff to develop specifications for print, product and exhibit designs.
  • Organized Association-wide training with the Clear Language Group to encourage internal content providers to use creative plain language in an effort to better communicate with AARP members and volunteers.
  • Identified lower-cost options for obtaining stock photography, saving the department thousands of dollars in licensing fees.
Feb 1994 - Jun 1995

Graphic Designer
  • Provided design, printing and production expertise to Childrens’, World Atlas, Retail, and Advertising groups to ensure cost-efficient product design and development.
  • Supervised the photography, design and production of new product sales literature, retail catalogs, children’s books, regional maps and atlases.
  • Created and produced displays for use in retail stores, including Barnes & Noble and WalMart while operating within approved budgets, 
May 1994 - Nov 1994

Graphic Designer
  • Designed and produced sales materials, product literature, and store displays for a large candy manufacturer.
Nov 1991 - May 1993

Assistant Director of Communications

Glenwood School
  • Functioned as writer, photographer and designer of quarterly newsletter, brochures, invitations, special event materials and direct mail. Also served as production manager and purchasing agent, working with vendors through completion of projects while staying within budget.
  • Organized special events for donors, alumni and special guests with an emphasis on communication vehicles for fundraising activities.


Aug 1987 - May 1991

Bachelor of Fine Arts

The Visual Communication area of study, currently the largest program specialization in the School of Art, provides an education that leads to employment in a variety of fields, including publication design, corporate identity, display design, and package design.

Instruction in visual communication stresses an orderly and systematic approach to solving design problems. Students gain a solid grounding in typography by examining the technical, aesthetic, and functional requirements of type. They also master the intricacies of preparing communications for printing and publication.

Professionals from the Chicago area, a principal publishing center, frequently evaluate student work, helping prepare majors for the practice of graphic design.



Time Management/Organizational Skills

Project Management




Adobe Creative Suite


To utilize critical thinking and problem-solving skills, design and project management experience within a challenging creative environment. 

Awards and Achievements

  • National Health Information Award for Medicines Made Easy, 2006 
  • Graphic Design USA Inhouse Design Award, 2005
  • Neenah Paper Gold Award, 2002
  • Photographs published in Portland, Maine: A Photographic Portrait, 2001
  • Work published in author Robin Landa’s books, Graphic Design Solutions 2 and Thinking Creatively: New Ways to Unlock Your Visual Imagination, published by Northlight Books
  • IABC (International Association of Business Communicators) Merit Award, 1999
  • Mohawk Paper Award of Excellence, 1998


Board Member, Children's House Montessori School, 2005-2006

Assistant Soccer Coach, Potomac Kiwanis U8 Team


  • World Class Consulting, 2009
  • PowerPoint Basics, 2009
  • HOW Conference, 2007
  • Adobe InDesign, 2007
  • Adobe Photoshop and Illustrator, 2007
  • AIGA Boston, 2005
  • HOW Conference, 2002, 2004
  • AIGA (American Institute of Graphic Artists) Voice, 2002
  • Clear Language Group Seminar, 2000
  • Maine Summer Institute, Maine College of Art, 2000
  • TED (Technology, Education and Design) X, 2000
  • Edward Tufte Seminar, 1999
  • AIGA Branding by Design, 1998
  • HTML basics, 1997
  • Adobe Photoshop, 1997
  • Adobe Illustrator, 1997


Other Samples