Led a team of approximately 60 (12 direct reports) global internal and external communications professionals responsible for corporate affairs, financial communications, executive thought leadership, mergers and acquisitions, strategic alliances, executive communications, corporate intranet, human resources communications, and enterprise product public relations.
Developed and articulated strategic, global positioning for the company.
Managed an annual global budget of more than $24 million.
Served as the voice and the conscience of the company representing the needs of various internal and external constituents and bridging that with the needs of the company.
Re-established an effective infrastructure that could scale with the needs and expectations of the evolving communications team in a fast-growing company.
Led an employee engagement effort to re-engage more than 17,500 employees after the significant impact of the merger that transformed the company.
Coordinated the submission process that resulted in Symantec’s debut on Fortune Magazine’s 100 Best Companies to Work For listing published in January 2005.
Managed the integrated communications efforts from all functions to internal and external constituents regarding the merger between Symantec and VERITAS, the second largest software merger at the time ($13.5 billion announced and $10.3 billion at close) spanning a period of more than 7 months.
Drove the communication strategy around the acquisition of Brightmail for $370 million.
Pitched and secured two positive CEO profiles – one on the front page of the Marketplace section of the Wall Street Journal, one on the front page of the Money section of USA Today, both of which ran within two months of each other.
Established and executed the communication strategies surrounding mergers, acquisitions and divestitures, including Symantec’s $925 million acquisition of AXENT Technologies in 2000 and the $375 million acquisitions of Riptech, Recourse Technologies, SecurityFocus and MountainWave, simultaneously in July 2002.
Oversaw the placement of all corporate speakers in strategic speaking events, worldwide, with a particular focus on vertical industries including healthcare, financial services and oil and gas.
Managed the execution of strategic programs directed at specific audiences including strategic channels and public sector sales, resulting in two cover stories in CRN and VAR Business.
Established and maintained relationships with all top-tier business outlets including Wall Street Journal, BusinessWeek, Fortune, Forbes, Business 2.0, CNN, CNBC.
Managed crisis communications response to various virus outbreaks, including the Melissa virus, generating national print and broadcast coverage, including The Today Show, CNN, CBS Evening News, NBC Nightly News, ABC World News Tonight.
Raised the general consumer awareness about computer viruses through coverage in non-traditional press including Glamour magazine, Nickelodeon News, Working Woman, Diversions magazine
Elevated the public perception about the Symantec AntiVirus Research Center through targeted campaigns surrounding the group’s expertise and knowledge, which resulted in consistent coverage in publications including USA Today, New York Times, Orange County Register, CNN
Developed strategic public relations plans for the quarterly activities surrounding the Norton AntiVirus product line, which accounted for more than 30 percent of the company’s revenue.
Developed public relations activities for more than 10 products targeted at both retail and corporate audiences.
Managed two public relations agencies on the implementation of all program activities.
Developed and fostered relationships between key Symantec executives and influential industry analysts.
Generated significant coverage for the launch of compression technology start-up Johnson-Grace Company, including features in EE Times and numerous graphics publications, which contributed to the acquisition by AOL within six months.
Negotiated on-site demonstration of DMA’s 3D-projection technology at one of the largest electronic trade shows, E3, the Electronic Entertainment Expo, in Los Angeles, earning the only Los Angeles Times feature for the entire show.
Supervised an account staff of up to four professionals and support personnel.
Managed multiple high technology accounts in areas including the Internet, hardware, software, networking and graphics, billing more than $350,000 annually (such as Tricord Systems, Inc.; Global Village Communication Inc.; Johnson-Grace Company; Dimensional Media Associates).
Worked with the president to develop public relations programs for existing clients and new business proposals.
Directed day-to-day implementation of program activities.
Maintained constant contact with editors at key trade, consumer and online media.
May 1992Jan 1995
Secured four-page feature in Sports Illustrated magazine profiling one of Toyota’s championship off-road racers.
Facilitated the agency’s highest profile account (Toyota), billing more than $250,000 annually.Managed multi-faceted national accounts with duties including: strategic and creative planning, implementation, delegation and extensive media interaction.
Supervised integrated international media relations campaigns among five Asia-Pacific countries.Coordinated various aspects of celebrity events from planning, recruitment, media facilitation and logistical organization.
Worked with clients including Toyota, PGA of America, Interactive Services Association and Indianapolis Motor Speedway Properties.