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Glenda Martin

Sales & Business Development Professional

  • Georgetown, Grand Cayman
  • 13453252567


Extensive experience in the areas of project sales management, account management,sales & marketing, administration and customer service. Proven ability in identifying revenue streams,achieving revenue targets, enhancing profitability, business growth and expansion. Committed to maintain a reputation built on professionalism, results and integrity.

Work History

Mar 2016Present

Account Executive


Manage and develop existing client base while prospecting for new business within assigned territory. Contribute to the growth of the company by achieving sales targets for assigned portfolio.Manage and assess installed equipment base to identify new application, services and product opportunities selling.Identify new opportunities and revenue streams .

Aug 2014Nov 2015

Business Development Officer


Managed key accounts with high-revenue corporate customers comprising major developers, construction companies, government entities and other major entities. Personally consult with customers to identify current and future needs, and formulate appropriate solutions that improve usage and revenue. 

Selected Achievements:

  • Generated sales in excess of $250M JMD.
  • Executed and successfully completed four multi-million dollars project.
  • Consistently achieved monthly sale and gross profit targets.
  • Expanded the company's interest into the Caribbean.
  • Introduced three new product lines into the market, potential sales in excess of $10M JMD.
  • Revived one dormant account resulting in sales in excess $5M JMD.
Feb 2013Apr 2014

Business Development Officer


Responsible for developing and expanding client base, maintaining existing customers and crafting and executing strategies for targeting new business. Managed all sales activities for assigned portfolio with direct responsibility for increased product sale. Identified and analysed potential business opportunities and cultivated key business relationships.

Selected Achievements:

  • Through customer-oriented personal sales, turned around formerly unrepresented territory to profitability and increased market share.
  • Prospected for and farmed new customers in the hardware industry to develop large-scale corporate relationships.
  • Acquired new business in excess of $230M JMD within the first year and becoming the main supplier for two major developers.
  • Reclaimed dormant relationships which increased market share by approximately 20% in the 1st year. Increased sales for key customers by over 100% primarily by relationship building.
  • Consistently achieved monthly sales and gross profit quotas.
  • Developed two new initiatives which increased revenue for the department by approximately 15%.
  • Introduced over 15 new products/product line within the portfolio, thereby improving the product range and variety as well as increased sales.
  • Established an average of two new accounts per month.
Jun 2010Jan 2013

Sales & Client Relationship Executive (Regional)


Responsible for developing and expanding client base, maintaining existing customers and crafting and executing strategies for targeting new business. Managed all sales activities for assigned portfolio with direct responsibility for increased product sale.. Organised and attended trade shows, workshops and expositions within the region. Coordinated with cross functional teams and departments including sales, credit, technical, operations and customer service. Supervised the day to day operation of the sales office.

Selected Achievements:

  • Launched the company's products and services in the region, making Hawkeye a household name.
  • Structured and established the company's regional office.
  • Increased the customer base by over 100%.
  • Consistently achieved monthly sales quotas.
  • Established over 150 new accounts in 2½ years.
  • Increased the company's market share in the region by 50% through sales initiative and strategic partnerships.
  • Enhanced public awareness of the company, its products and services by participating in expositions, workshops, community sponsorship initiatives etc.
Jun 2002Jun 2009



Responsible for overseeing all aspects of a $120 M/year retail store's operations, including accounts receivables and payable, human resource functions, merchandising and promotional activities, customer service, inventory management, cash handling, reconciliation and deposits and store safety and security.


    •  Supervised and managed over 15 employees in sales oriented retail environment, with responsibility for scheduling and training personnel.
    • Trained, recruited and hired store employees; administered payroll and addressed HR inquiries.
    • Maintained physical store location, including making daily store inspections and ensuring safe and efficient facility operations.
    • Merchandised and positioned products throughout the store to maximize sales and profits.

 Selected Achievements: 

  • Spearheaded the computerisation of the accounting system using Sage Daceasy.
  • Implemented control measures and policies for the company's operations, which included credit terms and conditions, regulate and structure purchasing functions etc
  • Reduced outstanding receivables by approximately 20%.
  • Revamped outdated business processes and implemented new training to support changes.
  • Reduced stock losses by approximately $10M within a two year period
Jun 2000Jun 2002

Credit & Collection Officer


Responsible for managing the issuing of credit and collecting of monies according to company's policy.


 Selected Achievement:

  • Reduced outstanding AR by approximately 60% in the first year.
  • Re-engaged 50% of delinquent customers by implementing payment plans, resulting in increased sales.
  • Regulated credit policies resulting in a 30% decrease in bad debt.


Other Experiences:

  • Sales Representative-Personnel 2000 Ltd/Paramount Carpet Sales &Services  April 2014 - July 2014.
  • Regional Sales Representative-Spectrum Systems Ltd                                                  June 2009 - June 2010
  • Sales Clerk-Shoes & More Ltd                                                                                         September 1997 -June 1999.


Apr 2016Present

Chartered Certified Accountant

ACCA Global


Feb 2015Apr 2015

Certificate in Project Management

Northern Caribbean University
  • Project Management Processes
  • Project Integration Management
  • Project Scope Management
  • Project Time Management
  • Project Cost Management
  • Project Quality Management
  • Project Human Resource Management
  • Project Communications Management
  • Project Risk Management
  • Project Stakeholder Management
Sep 2003Aug 2004

Diploma in Business Administration (Honour)

University College of the Caribbean
  • Business Law  A-
  • Business Finance A-
  • Marketing  A-
  • Data Interpretation  A
  • Production Management  A
  • Business Management  A
  • Capstone Project B



Credit & Collection Techniques

Institute of Management & Production

Apr 2016Present

Sales Professional Certification Assessment- Sales Emerald



Creative Sales Techniques

Solution Selling

Territory Development

Consultative Selling

Product Development

Client Relations

Customer Retention

Relationship Management

Account Management



Career Portfolio