Summary

Heather Zeller has more than five years of public relations experience in numerous categories including fashion, beauty, healthcare and consumer PR, where she has helped to develop and implement innovative and successful PR programs for a wide variety of clients.

In addition to her professional PR experience, Heather is also the founder of A Glam Slam, a blog that covers the latest news and trends in fashion and sports, wherever the two worlds collide. She maintains all of the site’s content and design features. 

Heather earned a B.A. in Communication Arts from the University of Wisconsin-Madison. She currently resides in New York City.

Work History

Work History
Sep 2009 - Present

Founder

A Glam Slam

  • Created and developed a Web site that covers news and trends in fashion and sports wherever the two intersect
  • Maintain daily content and technical design
  • Regularly update and monitor social media sites including facebook, twitter, YouTube and tumblr
  • Conduct interviews with top-tier athletes including NFL stars Kerry Rhodes and Reggie Bush, WNBA player Cappie Pondexter and other industry professionals as they relate to site content
  • Cover high-profile events such as Mercedez-Benz Fashion Week and the NFL Draft
  • Expertise has been featured in media outlets including SportsIllustrated.com and The Palm Beach Post
  • Contributor to the Women Talk Sports Network
Mar 2007 - Jun 2009

Senior Account Executive

Lippe Taylor
  • Served as the day-to-day client contact for Cetaphil, Sally Beauty, jane iredale Cosmetics, Clearasil, Bio-Oil, Jenny Craig
  • Coordinated daily tasks for Account Coordinators, Assistant Account Executives and Account Executives
  • Pitched relevant client news/trends to print and broadcast media outlets
  • Planned and executed client events including product launches, pop up stores, celebrity spokesperson press conferences
  • Drafted yearly PR initiatives and event proposals for current clients and assisted with new business plans
  • Prepared press releases, creative pitches, and monthly product mailings
  • Maintained an extensive contact list of beauty, health, and entertainment editors
Nov 2005 - Mar 2007

Account Coordinator/Associate Account Executive

MWW Group

  • Served as the day-to-day client contact for Cetaphil, Sally Beauty, jane iredale Cosmetics, Clearasil, Bio-Oil,
  • Jenny Craig, Aesthera (Isolaz), Solodyn, Ziana
  • Managed daily tasks and supervised projects assigned to Junior Staff
  • Pitched relevant client news/trends to print, broadcast, trade and digital media outlet
  • Planned and executed client events including product launches, pop-up stores, celebrity spokesperson press conferences, deskside meetings and monthly product mailings
  • Drafted yearly PR programs, media strategies and event proposals for clients and developed new business plans
  • Prepared press releases, creative pitches, client and company key messages and product backgrounders
  • Ensured that client programs were completed on-time and within allotted budgets
  • Maintained an extensive contact list of beauty, health, and entertainment editors
Aug 2005 - Oct 2005

Fashion/Event Planning Intern

Tracy Paul & Company
  • Pulled clothing samples for Charles Tyrwhitt account and loaned them out based on requests. Conducted follow-ups when these samples were returned.Compiled monthly report tracking these requests
  • Organized press kits highlighting the new fall Charles Tyrwhitt clothing line
  • Sent invitations for the Rebecca Romero and Rena Lange fashion shows for fashion week and conducted follow-up calls with those who planned to attend; organized and compiled gift bags, attended and worked events 
Jun 2003 - Aug 2003

Public Relations Intern

D2 Publicity
  • Duties included writing press releases, compiling press kits, sitting in on client conferences, and examining periodicals to find product images or write-ups to construct clips for presentation to clients such as Butter restaurant, Pop Beauty, Midnight Oil Company, Sundari Skin Care
  • Used computer program ACT to organize contact information and provide my employers with detailed reports on these contacts 

Education

Education
Sep 2001 - May 2005

B.A.

University of Wisconsin-Madison

Portfolio

Portfolio