PRODUCE MARKETING ASSOCIATION (PMA) –Newark, DE 2005-2009Founded in 1949, the preeminent international trade association for the entire floral and produce marketing chains globally. Working through its 3k plus member companies the association works with buyers and sellers from every aspect of the produce and floral supply chain and serves as an advocate to the industry in Washington, D.C. Graphic Designer Oversaw the day-to-day artistic design needs for international non-profit trade association for the produce industry. Managed art direction for internal events including print ads, brochures, directories, direct mail, e mail and signage. Reporting to the Marketing Director provided creative support to all strategic campaigns. Designed major creative for key trade shows including web sites, trade show booths and related promotional materials. Coordinated out-sourced work with design and print vendors to ensure adherence to budget, creative guidelines and critical timelines.Led creative design and art direction efforts for highly regarded PMA Foodservice Conference. Surpassed wholesaler/distributor attendance goal by 3% and generated $375K in revenue with attendance of 1,479 members.Developed and implemented trade show expo signage and web landing page to encourage vendor participation and attendance. Drove $331K in revenue for 2009 trade show expo.Oversaw and actively managed 109 food service creative projects annually. Efforts directly led to increased financial performance. Major projects led to $1.1M in 2008 revenue across five core areas: conference registration, expo registration, sponsorship, golf registration and new product showcase.Provided creative support to Director of Marketing for 2009 membership recruitment and conference strategies. Fresh Summit trade show revenue increased $800K and membership revenue increased by $50K.