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More than 23 years of executive career in business management working for multinational and national companies: Beverages, food, pharmaceutical, hygiene and cleaning & appliances industries. Strong multicultural exposure, living in Mexico as expatriate (06/2006 to 01/2009), working as General Manager including 10 countries in Central America and Caribbean. Experience in structuring and administration of business in Brazil and Mexico , strategic planning, development of business models, brand management, distribution and logistics, negotiations with major national and international clients, launching products, planning of campaigns trade and promotional marketing and management of people with the creation of schools with focus on corporate development managers. Fluency in English, French, Spanish and Portuguese.

Work experience

Mar 2009Present

Professor of Knowlodge Management and Information Economy

Universidade Positivo
Feb 2009Dec 2009

Head of Sales Division Latin America

Electrolux Home Products
Jun 2006Jan 2009

General Manager

Electrolux Mexico
Responsble for Electrolux Floor Care and Small Domestic Aplliances in Mexico, Centro America and Caribe (15 countries)
Oct 2003Jun 2006

Head of Sales Division Brasil

Electroux Brasil
Jul 2002Jun 2006

Professor of Brand Management and Trade Marketing

Jun 2001Dec 2002

Sales Director

Bayer HealthCare
Responsible for OTC and Baygon business
Aug 1999Jun 2001

Business Manager

Responsible for Chivas, Absolut and French wines business in Brazil and Mercosul.
May 1995Sep 1998

Comercial Manager

Best Foods (Refinações de Milho Brasil)
Aug 1991May 1995

Sales Manager

Brahma - Divisão Skol
Apr 1988Nov 1990

Product Manager: Kaiser and Heineken Beers

Coca Cola (Refrigerantes de Santos SA)




Toronto School of Business


BSP - Business School São Paulo


Fundação Getúlio Vargas


Universidade Católica de Santos