Lucie Duprat

Work History

Work History
Jan 2009 - Present

Account Director

BLUE Communications

Account Director and Strategic Planner

Clients: Merrell Worlwide and Sebago (Footwear and Apparel), Vichy & Normaderm(L’Oréal), MYLAN Pharmaceuticals), Videotron (internet & phone provider).

Marketing Budget: $900,000

Responsible for:- Preliminary project needs assessment- Strategic planning and concept development- Time and cost estimates / proposal development and budget management- Managing client communications and scope changes during project execution- Managing progress of design / development team- Business development / client relations

Dec 2006 - Sep 2008

Marketing Manager / Social Media Strategist

Squeaky Wheel Media

Marketing Manager- Managed and developed all marketing supports and initiatives:media kit, website, press release...- Conducted benchmark researches for specific industries:Fashion / Beauty, Beverages, Automotive...- Supported Sales team: pitches and presentations forDKNY, Dior, PepsiCo...

Strategist Web2.0:- Researched and analyzed the Web2.0 tools- Developed viral campaign strategies for DKNY, Lexus, Max Mara, Axe...- Implemented and managed the social media strategy for Dior

Nov 2004 - Aug 2005

Marketing Assistant

Groupe ARTHES (French perfume designer)

- Conducted market research on target market demographics,competitor initiatives, and industry trends- Managed product lifecycle and brand stretching- Developed new product (concept, merchandising, reporting)- Created media kits to enhance client's B2B sales presentations- Co-authored press release and corporate presentation

May 2004 - Nov 2004

Webmaster jeanne-arthes.com

Groupe ARTHES

Website manager www.jeanne-arthes.com- Web design: content, visual and newsletter creation- Web marketing: e-marketing and CRM- Managed vendors and media partners

Education

Education
2005 - 2006

Associates Studies

Art Institute of New York City

ASSOCIATE DEGREE in GRAPHIC DESIGNThe Art Institute of New York CityPortfolio: http://www.flickr.com/photos/29256174@N04/showNew York City, Sept 2005 / Sept 2006

2000 - 2005

MASTER In Management

CERAM Sophia Antipolis

MASTERS IN MANAGEMENTMarketing and Service Management MajorCERAM Graduate School of Management

Skills

Skills

Spoken languages:

French: native language English: fluent German: intermediate leve

Computer skills:

  Windows XP, Mac OS, Office Pack Visio,Photoshop CS, Illustrator, In Design, Quark X Press DreamWeaver Sphinx, Ms Project