Greg Carlisle

Greg Carlisle

Work History

Work History
Sep 2011 - Present

Senior Consultant

Gagen MacDonald

Serve as client liaison and project lead for numerous organizational transformation engagements that focus on creating aligned and effective leadership teams, employee engagement, change management and strategy execution.  Clients include Pfizer, Exelon, Allstate and Praxair, among others.

Mar 2009 - Sep 2011

Principal

Communication Strategies Group

Joined this strategic communications consulting firm in April 2009 as principal, working with clients across multiple sectors to achieve their business and communications goals by creating awareness, changing opinions and influencing behaviors of key audiences through targeted, effective communications programs.Services include communication strategy, media relations, social media outreach, media training, message development and internal communications.

Jan 2004 - Mar 2009

Vice President, Marketing & Communications

Hudson Highland Group, Inc.

Direct brand management and strategic communications for corporate office of major global staffing and recruitment firm, with operations in more than 25 countries. Major responsibilities include:

  • Brand Management – Helped establish and evolve global brand identity after company was formed as a spin-off from TMP/Monster Worldwide.Developed company’s brand strategy and guidelines and serve as primary point of contact with regional marketing teams on all issues related to the Hudson brand. Manage client, candidate and market research to strategically position the brand.Direct development of all global marketing collateral, from corporate capabilities brochures to annual reports.Maintain oversight of the firm’s web presence and led two major overhauls of all global web properties.
  • Practice Group Marketing – Provide marketing counsel and support to several North America and global practice groups, including developing annual marketing plans and budgets, executing targetedon- and offline marketing programs, managing meetings and events, supervising research and thought leadership development and measuring results.
  • PR & Investor Relations – Serve as global point of approval for all press releases issued under Hudson brand.Manage corporate and North America public relations team, and help practice groups develop their public relations planning and execution.Work with CFO and Director of Investor Relations to develop investor and industry analyst programs, including development of quarterly earnings releases, conference call scripts, investor presentations and annual reports.
  • Employee Communications – Develop and implement numerous global employee communications initiatives, including CEO Town Hall meetings, intranet communications and video production.Primary lead for meetings and events, including management of annual global senior leadership team meeting.Work directly with CEO and CMO on global messaging and brand positioning for employees.
Dec 1997 - Dec 2003

Senior Consultant

http://www.sibson.com

Led the firmwide strategic communications center of excellence within the change management practice of this global human resources consulting firm.Major responsibilities included:

  • Client Management – Served as primary client contact and project manager for change communications work. Responsible for building and maintaining client relationships – typically at the senior management level – from proposal to completed project.Also responsible for developing and managing project budgets.
  • Communications Strategy Development – Managed full-scale needs assessments (including focus groups, employee surveys and executive interviews) to assess client companies’ current and desired states in terms of cultural assets and liabilities.Developed long-term employee communications strategies and action plans to bridge identified gaps and encourage desired behaviors, directly linking communications approach with corporate and/or business unit strategy.
  • Communications Implementation – Assembled and managed appropriate teams of Sibson consultants, vendors and client contacts to execute employee communications strategies.Deep, hands-on experience in video direction/production; large-scale meeting management and production; web and multimedia presentation development; and writing and designing print collateral materials.
  • Practice/Business Development – Active in continual development of change communication frameworks, toolkits and go-to-market strategies.Responsible for business development, including client presentations and proposals, articles and speeches.
  • Coaching/Mentoring – Assisted in the development and implementation of Sibson’s formal mentor training program, “Unit Coach College.”Active Unit Coach to multiple Sibson consultants.
Oct 2000 - Jan 2002

Director of Communications

Nextera Enterprises

In 2000, took on an additional internal role directing all communications as part of the newly-formed Corporate Marketing group for Sibson’s former parent company, Nextera Enterprises.Actively involved in leading the transition of the firm from a holding company model to a true operating model, including a complete re-branding of the Nextera name.Worked directly with CEO and COO, with responsibility for employee communications, public and investor relations and web communications.Led redesign of all online and offline marketing collateral to reflect new positioning.

Apr 1991 - Dec 1997

Director, Creative Service Center (12/96-12/97)

MSI Strategic Communications

Directed the operations of a newly formed service center, including communications strategy development, audio and video production, graphic design and special event/meeting planning and production. Position reported directly to the President. Major responsibilities included:

  •  Maintaining regular client contact and managing client budgets
  • Supervising the work flow of a team of communication managers and coordinators
  • Producing audio/video programs and print collateral materials
  • Developing internal/employee communication programs for major corporate clients

Senior Communications Manager (4/91-12/96)

Designed and implemented public awareness campaigns; developed internal and external communications strategies; assisted in the development of media spokesperson and public speaking trainings; supervised professional staff and vendors; and managed client budgets.  Position reported directly to the President.

Sep 1989 - Oct 1990

Account Executive

Golin/Harris Communications

Wrote news releases and bylined articles; arranged and participated in media tours; assisted in the management of a product evaluation program; responded to media inquiries; and performed numerous other activities for a major manufacturer of computers and peripherals. Work for other high-tech and consumer product clients on a project basis included writing releases and bylined articles, making media pitch calls and conducting informal research.

Education

Education

Bachelor of Science

http://www.ilstu.edu/

Graduated: May 1989

Major: Communications

Minor: Business Administration

Summary

Award-winning marketing and communications professional with more than 20 years experience helping companies develop creative and impactful internal and external communication strategies that motivate employees, align leaders and drive change. I have a broad range of expertise, from strategy to execution in branding, campaign management, employee communications, public relations, event planning and web development -- all underpinned by strong technical skills and measurable results.

Activities and Awards

Memberships: Arthur Page Society, Future Leaders (class of 2013-14); International Association of Business Communicators (IABC)

Sample Presentations: Human Resources Management Association of Chicago (HRMAC), “Internal Communications: Challenging the Myths of Communications in the Technology Age”; International Quality and Productivity Center (IQPC) “The Secret Weapons of Culture Change”

Sample Professional Awards: Telly Award; IABC Chicago Spectra Award of Excellence; IABC District IV Silver Quill; Publicity Club of Chicago Golden Trumpet; Social Service Communicators Helen Cody Baker Award; Inside PR CIPRA Award of Excellence;The Communicator Award of Distinction; Dalton Pen Communications Award of Excellence for Employee Communication

Miscellanous