Creating long term brand value through strategic and measurable marketing initiatives that drive sales, customer growth and loyalty
I am a creative, driven problem solver with a solid record of propelling sales, customer growth and retention through a well-balanced and strategically positioned plan that delivers results. I bring over twenty years experience in creating results-focused direct marketing strategies and launching national brand campaigns that increase awareness, distribution, customers, ROI and expand the strength of strategic partnerships.
- Captain companies to invest in consumer insight to create a stronger competitive market position, yielding customer longevity, brand strength and deepen the trust between agency and client.
- Managed large scale B2B and consumer client initiatives such as the Chevron Global Lubricants brand launch, repositioning the Delo brand, migrating Visa Business Rewards to an online environment and Hewlett-Packard and Acer Computer consumer/channel marketing efforts.
- Knowledgeable and experienced web marketing techniques and interactive marketing space.
- Provide sound and effective project management skills: executing from annual marketing plan to new product development – all phases, project/tech requirements, time line, creative, interactive and traditional executables.