Vonda Vaden Bates

As the preceptor for this boutique consulting and coaching firm, Vonda engages human and system development methodologies to fulfill its mission, You at your best; Your endeavors thriving. Her collaborative approach attracts extraordinary people from all sectors as clients, contributors, and collaborators.

As a coach, Vonda assists leaders to relate effectively with integrity. As a consultant, she guides organizations to productively collaborate. As a presenter, she teaches skills that inspire people to experience their profession with increasing confidence and ease while taking on big challenges. 

Her extensive experience across industries adds breadth as she facilitates and coaches clients to gain results in the following areas: collaboration, organizational strategy, leadership, communications, innovation, and ethical decision making. Over 25 years running a company and consulting to organizations has uniquely prepared her to support every person in any organization.

V Creative aligned organization objectives with winning strategies that benefited people, the planet, and profitability. Vonda worked with organizations to form productive teams, create effective communications, consider the environmental and social impact of operations, and improve overall performance including financial and stakeholder satisfaction. Services included: strategic management, training, facilitation, leadership development, team building, public speaking, grass roots management, staff development, enviro/socio education, and alliance building. In addition to offering external services, Vonda oversaw V Creative business operations, marketing, contract management, alliance formation, strategic planning, and implementation.

As Executive Producer, Vonda set the vision for and managed the internal television networks for Target Corporation and Marshall Fields. Her leadership guided staff to achieve and maintain significantly increased levels of excellence. She restructured the financial and administrative systems to maximize cost-center management while modeling and integrating a collaborative approach to account services. This  considerably improved alliances among network and internal Target Corp. clients, and increased utilization of the organization's internal resource. Vonda also directed contractors and staff to produce 120+ internal television and training videos per year. She directly managed a budget of $1M.

Vonda produced corporate communications utilizing video, satellite television, live meetings, and print. She managed creative development and production for dozens of clients while managing V Creative's business operations. By integrating the 4 R's (Rethink, Reduce, Re-use, Recycle) Vonda influenced new standards in production purchasing while overseeing client budgets exceeding $2.5M.

Vonda was instrumental in defining the live television visual merchandising field. She set trends that became industry standards. At age 19, she hired, trained and managed a 30+ person staff for 24hr operation, oversaw a total purchasing budget of $1.25M, produced live specialty segments, and stimulated an environment of innovation and operational excellence in a high-stress division. Under her leadership, the division reduced mis-airs by 36% through training and team systems development.