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Work experience

Dec 2009Present


Develop new concepts around the companies brand and talent. Create press releases and EPK's for all clients and partners who are in need of mass communication publicity. Travel & consult at times with the CEO, regarding marketing & promotional campaigns for the company and its projects. Such as fashion shows, photoshoots and red carpet events. Generate exposure for the talent, company and its affiliates. Book magazine interviews and tv placement ads for various organizations who are in need of some representation by our models.

Jan 2008Present


Posted Printing

Consult and advise business owner on how to create strong and affective marketing campaigns, and promotional strategies for the companies other divisions. Generate potential clients and partnerships by outsourcing and researching various online customers and projects. Produce online segments for internet distribution of new media. Increase the organizations publicity by attending networking events and tradeshows.

Jul 2007Present

Managing Partner

Guillermo Studios, LLC.

Consult with the CEO about all business plans, operations and projects. Manage and direct all marketing & promotional strategies. Develop eye catching designs with both flash animation & manipulation. Represent all company clients regarding PR & branding. Generate sales leads and collaborations for increased resources. Conduct both online and street guerrilla tactics for maximum media exposure and publicity.

Jul 1993Present

Chairman & CEO

Secret Nightlife Society, Inc.

Specializing in progressive outlooks for future ventures and potential partnerships. Working face to face with your company to define and structure reachable goals and objectives. Each of my clients receives a personal, individually crafted public relations strategy that gets them known and noticed with the utmost exposure worldwide in the major media markets. I have over 15 years of experience with such SERVICES: Contract Negotiation & Media Ownership-Creative Writing & Training Seminars-Investment Solutions & Copyright Plans-Nightclub Collaborations for PR results-Product Enhancement for faster media attention-Artist Relations & Business Development-Celebrity Bookings & Special Event Production-Fashion show & Concert Coordination-Corporate & Social Mixers, V.I.P Birthday Celebrations-Hospitality & Entertainment-Marketing Sponsorships, Publicity & Exposure-Music Recordings & Remixes-Product Launches, Release Parties & Fundraiser-Promotional Tactics, Online & Street Support -Website & Graphics, Multimedia Manipulation-Endorsement Deals-Image Consulting & Model Representation-Photo Shoot Opportunities & Productions.

Jan 2010Jul 2011

Promotions Director

Co-produce and organize all special events for mass media coverage of retail store and products. Gain free publicity & exposure for the business owner (NJWeedman), a political pot capitalist and promoter. Increase temple traffic by conducting street promotion and collaborating opportunities with other businesses. Enhance the company database with new patient emails every month.

Jan 1996Jul 2004

Partner & Promotions Director

Twisted Groove Recordings, Inc
Expose label to new clients, consumers and potential partners. Negotiate & secure mainstream projects and contracts. Publish media kits for artist development, and create promotional campaigns. Event manager for product launches, trade shows and release parties. Travel with talent on all signings, appearances and publicity events. Negotiate music videos, layouts, television, radio, film ops for contract talent.



Paralegal Studies

Americana College

Management & Marketing

United Education Institute


Over 15 years experience in the Nightlife Entertainment & Hospitality Services Industry. My Titles Include General Manager, Creative Director, Event Producer, Promotions Executive & Marketing Advisor. For the past 7 years I have been operating and conducting my business as a publicist. My entire 15 year career as a PR & Marketing Consultant has been as a freelance independent contractor. To better improve my communication with my clients & partners, I have a team of 7 other PR directors, 3 event producers and 5 media developers. Clients & Partners I work for are in the following Communities and Industries:Entertainment | Film | TV | Music | Manufacturing | Transportation | Technology | Broadcasting | Digital Media | Nightlife | Fashion | Branding | Distribution | Hospitality | Restaurant | Catering | Advertising | Photography | Political | Corporate | Training | Printing | Non Profit Sector


  • Business Development & Operations
  • Accounting & Bookkeeping
  • Artist & Public Relations
  • Social Media Networking & Branding
  • Small Business Management
  • Office Administration
  • Clerical Duties
  • Customer Service
  • Technical Support
  • Bilingual in English/Spanish
  • Capable of writing in both languages
  • Strong Oral, Written Communication
  • Multitasked
  • Type 50 wpm
  • Leadership & a team player


Windows XP/Vista/7 Enterprise-New media production-Web Development-Graphic Design-Digital Imaging-Microsoft Word-Excel-PowerPoint-FrontPage-Publisher-InfoPath-One Note-Access-Outlook-QuickBooks


Highly organized and detailed oriented Marketing & Promotions Director with over 15 years experience. Consulting with industries such as the nightlife entertainment, fashion, music and corporate community. Seeking to obtain a position, contract or partnership with a company thats growth oriented, and provides opportunities for advancement. Where my skills and experience will be utilized and challenged to help accomplish all goals, and achieve complete company success.