Printing tool Download PDF


Over 10 years of experience in service industry and international trade, from sales to strategic marketing; international alliances, and business development. Significant experience in identifying niches in markets and developing customised plans based on analysis of client requirements. Proficient at conceptualising & implementing strategies across multiple industry sectors. Proficient at conceptualising & implementing promotional activities & events for product awareness & brand visibility. Ability to effectively manage Client & customer relationships. Effective communication, team building & relationship management skills. MBA in International Business; Diploma in Sales & marketing; various skill enhancement courses.

Work experience

Nov 2003Present

Business Development Manager

Australian Trade Commission

·Knowledge and awareness of Business Environment: Economic, Political; Social and Demographic, market and regional trends that can impact on the general business environment.

·Identify, and qualify both Customers and clients, and critical factors for market entry and success.

·Perform SWOT analysis of industry and segments within, and be aware of Competitive environment.

·Organise Trade missions and Buyer visits.

·Enhancement of ‘South Asia’ market profile in Australia.

·Represent the Federal Govt / Office at various seminars, forums.

·Increase Australia’s market share in the given sectors.

·Raise awareness of Australian capability in the market.

·Facilitate Australian participation in new developments by identifying and promoting new projects in the market.

·Enhance Australia’s presence in the local market by promoting outwards investment and facilitating the establishment of local branch offices.

·Liaise with Industry, Government bodies in both countries and keep updated record of Market access and Regulatory issues.

Major Achievements at Austrade

·Panel speaker & representation of Federal office ‘CleanTech Forum 2008’, Melbourne.

·First South Asian to be given a 2 month stint with Australian operations.

·Conceptualizedthe Tier-2 strategyandProject managed it under ‘Doing business with Australia’ series in South India.

·Coordinated opening of the Australian Consulate General.

·Project managed various Australian ministerial visits namely: Mr. John Howard (ex Prime Ministter); Mr. Warren Truss (ex-Minister for Trade); Mr. Alexander Downer (ex Foreign Minister); Mr. Peter McGauran (ex Agriculture Minister) and other visits of State Premiers and State ministers.

·Project managed expectations and advised on macro market entry strategies to the adjoining high-level business delegations.

·Project managed Partner Country status and participation in CII-Foodpro 2005.

·Awarded various Special awards and Best in Class Awards in SEASAP.

·Key member, South Asia teams: Food & Beverage and Agribusiness; Environment & Clean Technologies; Marine, Automotive; Fashion & Retail; Logistics; Media, Arts & Culture.

·Have advised more than 1200 Australian companies with Market knowledge; briefing, entry-strategies and in-market assistance.

·Have facilitated over 5 years, about 100 successful exports for more than 60 clients.

Jan 1999Oct 2003

Sales & marketing Manager

Taj Group of Hotels

·Product Development: Overseeing the complete business operations including Sales; Sales administration; Business Development & accountable for topline profitability and operational results for increased sales growth.

·Strategic Alliances: Identifying reliable and financially strong local business partners from allied businesses, for sustainable long-term market expansion and revenue growth.

·Promotion strategies: Conceptualising, budgeting & Implementing sales promotional strategies & visibility plans through advertising, special events, media planning & city blitzes enabling business growth.

·Relationship management: with key high value clients ensuring quality & service norms and also achieve customer satisfaction by quick redressal of all complaints.

·Team Management: Supervising & co-ordinating with sales team across India & overseas to achieve sales target & elevate revenue growth.

Major Achievements at the Taj

·Record target achievement & the no. 1 position of allocated product.

·Selected as part of Taj ‘Dream-PR’ team.

·Successfully achieved 5 promotions within a short span of 5 years.

·Successfully introduced various programmes like “Taj Singles Vacations”, “Taj Junior League” & “Taj advantage and Taj Innercircle”

·Facilitator for “Tata Business Excellence Model”, to implement TBEM policies, validating various processes in cross-functional teams.

·Successfully set a benchmark for the Leisure Division by developing unique Promotional tools.

Jan 1998Dec 1998



·Overseeing operations for event management and brand promotion campaigns.

·Conceptualising, designing, organising and managing Promotional campaigns and Events based on market feedback, consumer buying behaviour analysis.

·Identifying and developing new clients to achieve revenue objectives & ensuring quality service to existing clients for enhancing customer satisfaction levels.

Oct 1996Oct 1997

Marketing manager

Alarmit India Pvt Ltd

·Relationship management & client servicing with clients ensuring product quality & service norms and also achieve customer satisfaction.

·Conducting extensive market research and analysing latest market trends to fine-tune the sales strategy for business elaboration.

·Identifying financially strong & reliable clients & business partners for long term market expansion & revenue growth.