Director Brand Development
Family Dollar ($10B), 7,200 stores
Private Brand ($2B)
- Leading Brand Development, Packaging and Marketing for the Private Brand portfolio across Food, Household, Pet, Health & Beauty, Home Goods, Apparel and General Merchandise.
- Leading and supporting 15 unique brands and a staff of 14 in the creation and development of packaging design as well as the marketing strategies and plans to support Private Brands.
- Upgrade and refreshed priorty brands including formalizing style guides.
- Led implementation of over 2,000 items in just over a year.
- Implemented new workflow processes to manage approvals and volume of item deveopment.
- Manage design agencies and prepress for all packaging.
- Developed integrated Compare & Save marketing messaging strategy across print, signage, digital and PR.
- Innovated strategies utilizing low cost retail assets to support private brand.