JFK Medical Center
JFK functioned as the cornerstone from which I absorbed all things marketing, public relations, website development and community relations. Working under the VP of Business development, I developed core knowledge of cross functional marketing tactics covering the entire marketing and communications spectrum.
- Acted as direct media liaison with local and national media. Assisted Vice President in coordinating all national and international media during the 2001 Anthrax outbreak.
- Created website content, graphics and design for hospital site. Employed and consumer targeted marketing campaigns that increased volume from 67,000 to 500,000 in two years
- “Best Website Content” Award