Commercial/Video Samples

Work History

Work History

Marketing Assistant

JFK Medical Center

JFK functioned as the cornerstone from which I absorbed all things marketing, public relations, website development and community relations. Working under the VP of Business development, I developed core knowledge of cross functional marketing tactics covering the entire marketing and communications spectrum. 

Accomplishments

  • Acted as direct media liaison with local and national media. Assisted Vice President in coordinating all national and international media during the 2001 Anthrax outbreak.
  • Created website content, graphics and design for hospital site. Employed and consumer targeted marketing campaigns that increased volume from 67,000 to 500,000 in two years
  • “Best Website Content” Award
Nov 2012 - Present

Search Engine Optimization Analyst

Home Shopping Network (HSN)
  • Research, quantify and measure effectiveness of search engine optimization with HSN and all affiliated websites
  • Implement SEO best practices to support initiatives that contribute to company goals and campaign success
  • Provide recommendations and execute strategies for content development, general and keyword specific
  • Utilize Key Word analysis to optimize SEO for all products, strategic alliances and events
  • Data driven strategy implementation utilizing Coremetrics
Sep 2004 - Present

Marketing & Branding Consultant

Stiles Consulting

Marketing and branding consulting firm helping clients in a variety of industries grow their business and increase brand awareness while engaging the consumers. By developing strategic marketing and branding plans based on data analysis, establishing timelines and deliverables and managing budgets, clients are able to achieve a new level of success by employing multi-channel marketing encompassing digital, media, social, television, and Internet tactics.

Nov 2010 - Oct 2011

Director of Marketing

Memorial Hospital of Tampa

National for-profit healthcare system, Memorial brought me on board to create a new brand for the hospital, while implementing marketing initiatives to drive volume in key areas. By developing a strategic marketing and branding plan based on data analysis, I was able to accomplish and track the effectiveness of each tactic and measure ROI. This approach involved multi-media initiatives incorporating digital, social and print marketing tactics.

Accomplishments

  • Successfully developed comprehensive Emergency Department marketing campaign that yielded a 10% increase in patient volume
  • Developed strategic physician referral initiative by call center utilization, digital, social media, and print advertising tactics with measurable ROI incorporated. Result: Increased volume to hospital and physician practice, improved awareness and branding of hospital while positioning our physicians as specialized experts.
  • Created social media presence increasing community awareness and engagement Website development, including content, social media integration, video production and Internet advertising campaigns doubled website volume by 50% in less than six months
  • Instituted social media integration which became best practice model for the region. Used data and analytics to demonstrate user engagement and quickly surpassed benchmarks
2010 - 2010

Interim Regional Marketing Manager

BayCare Health Systems

Not-for-profit health system with 10 hospitals and multiple outpatient centers totaling more than 200 patient access points. Beginning in the corporate headquarters, then moving to the regional office, I served as a liaison between corporate marketing, creative development and hospital leadership. Project management, campaign development and implementation and community awareness were key functions of the position.

Accomplishments

  • Produced, scripted and managed TV campaign with multimedia implementation, social media integration, and digital marketing. Overwhelming positive response to campaign generated measurable engagement and volume increases specific to each tactic
  • Provided creative direction and project management for corporate and regional marketing campaigns in 10 hospitals
Jul 2007 - Dec 2009

Director of Marketing, Market Cardiovascular Director of Marketing

Northside Hospital & Tampa Bay Heart Institute

Worked in several functions and various facilities for HCA, the country’s largest for-profit healthcare system. Beginning as Marketing Assistant, then promoted to Director of Marketing, also worked with Division and Regional on various projects.

Accomplishments

  • Employed successful media relations tactics and leveraged media relationships to achieve the 1st positive front page story for the region, appearing in the Sunday edition of the Tampa Bay Times, Florida
  • Conceptualized, implemented and managed the creation and distribution of Divisional Cardiovascular marketing magazine. Targeting physicians and community members, this initiative increased volume, enhanced brand awareness of each facility, and positioned our physicians as service line leaders and experts.
  • Analyzing available data, developed and coordinated strategic community lecture series targeting specific service lines, established tracking methods to measure effectiveness and establish ROI. Strategy yielded $1.1 million in revenue for hospital
  • Developed, planned and implemented comprehensive multi-media marketing and branding campaign for regional cardiovascular service line generating a 15% increase in volume
  • Directed Volunteer Program with more than 75 members, increasing membership by 50% and expanded volunteer duties and recognition throughout facility
  • Pioneered social media marketing and integration for HCA West Florida Division
  • Organized and lead internal fundraising efforts for a variety of charitable organizations.
  • Designated as the Top Fundraising Hospital for the American Heart Association Heart Walk
2007 - 2007

Marketing Supervisor

Tech Data

With a team of six (6) direct reports, including sales and marketing, I developed and managed all digital, interactive and social marketing initiatives for two (2) marketing divisions in Tech Data, one of the world’s largest wholesale IT distributors. Planned and executed national multi-events with budgets in excess of $1.1 million.

Accomplishments

  • Developed relationships with internationally recognized business partners such as Hewlett Packard, Brother and Sony.
  • Generated more than $4 million in revenue
  • Initiated customized marketing approaches to meet the individual needs of business partners
Feb 2005 - Sep 2006

Director of Marketing, Communication & Business Development

Tenet Health System

Promoted throughout Tenet Health System, worked at Tenet South Florida Regional office, Hialeah Hospital and North Ridge Medical Center before its closing.

Accomplishments

  • Implemented Physician Relations tactics which yielded a 26% increase in satisfaction and an 11% increase in participation for the Physician Satisfaction Survey
  • Created content, implemented digital marketing strategies, including Search Engine Optimization and key word analysis for Divisions websites. Collected and presented website analytics, 17 websites total
  • Simultaneously worked as Interim Marketing Director for Hialeah Hospital

Skills

Skills

Event Planning & Management

Plan and develop events of all sizes, from intimate gatherings to multi-day national corporate events with budgets in excess of $1M.

Corporate Communications/PR

Extensive knowledge and experience in Communications including: Press Releases Media Relations Media Pitching Internal Communications Social Media Communications Content Development Copywriting

Digital Marketing

Expertise in all areas of Digital Marketing including: Social Media Email Marketing Mobile Marketing Website Development SEO/SEM Digital Advertising  

Brand Development & Management

Strategic Marketing Planning

Education

Education
Jan 1996 - Aug 2000

Bachelor of Arts

University of South Florida