Summary

I am a high-impact, results-oriented media executive, award-winning journalist and marketing expert with a proven track-record in media, corporate communications, business-to-business marketing and public relations. With more than 25 years in project management, marketing, journalism, graphic design, human resources management and finance, I have launched eight weekly newspapers, a radio station, a magazine, a daily newspaper and more than 14 websites; transformed three organizations to make them profitable.

Work History

Work History
Oct 2006 - Present

President/publisher

Embarcadero Media
President/Publisher Pleasanton, CA Responsible for East Bay division, which includes one weekly newspaper, four websites updated 24/7 and a dozen special publications with a $1. 25 million budget. Design and implement sales strategies for print and digital advertising in a goal-oriented environment. Train high-level multimedia marketing specialists in best practices for search engine optimization so they are able to consult with clients about digital advertising using analytics. Organize, plan and prioritize work for a diverse cross-functional team. Implemented creative revenue-producing ideas coupled with strategic cost-cutting measures and made the Pacific Sun newspaper profitable for the first time in the eight years. The division was sold in 2012. Launched a news magazine and four websites. Led the transition of the newsroom from a weekly newspaper to a daily web-based media outlet with a print newspaper component to become the market leader. Write investigative stories and series; a blog,“ Pressing Issues”; part of the editorial board which does story creation and planning, editorials and endorsements of politicians and measures.
Jan 2009 - Present

Professor

University of Phoenix
Professor Credentialed to teach more than 35 different courses in subjects including communications, writing, research, media, sociology and critical thinking.
Sep 2005 - Sep 2006

Director of Human Resources

Napa Valley Register
Director of Human Resources, Napa, CA Daily operations of the Human Resources department with 125 employees and two unions. Strategic planning and financial projections Recruiting, orientation, on boarding and training of staff Payroll and benefits administration Ensuring adherence to all state and federal employment laws and company policies. Labor negotiations Performance reviews and goal-setting Progressive discipline and off boarding
Jan 2004 - Jun 2005

Publisher/radio Station General Manager

Sonoma Valley Sun / KSVY  FM
Publisher/Radio Station General Manager Launched a media organization with a radio station and two newspapers, one English and one Spanish, with a staff of 15. Coordinated the initial market research and created the marketing collateral, advertising rate cards, contracts, procedures; created editorial design and policies; coordinated the installation of productions systems for the newspapers and the radio station. Created and filled the program schedule for the station; acted as on-air anchor for daily news program on the radio station; and produced the budgets, projections and financial reports for all departments.
Aug 2000 - Nov 2003

Executive Editor

Copley Newspapers / Chicago Sun-Times

Executive Editor/ Associate Publisher Responsible for revenue, profitability and editorial content of 14 weekly newspapers and one daily newspaper with a total circulation of 250, 000 and annual budget of $20 million. Created, staffed and launched a daily publication and six weekly newspapers; managed a staff of 72, including hiring, goal- setting and coaching; produced the budgets and financial reports for all departments. Staff earned the Illinois Press Association Better Newspapers award in 2003 for editorial excellence. Implemented cost-cutting measures to increase profit margin over 20% in one year. Created annual budget for Sun Publications; instituted and maintained financial reports. Handled human resources duties for a staff of more than 125; led the organizational change during the acquisition of the group by the Chicago Sun-Times.

Education

Education

Masters of Business Administration (MBA)

Aurora University, Aurora, IL

Emphasis Marketing and HR

Graduated 4.0 GPA

Bachelors of Arts (BA)

Aurora University, Aurora, IL

Major: Communications; Minor: Criminal Justice

Graduated 3.8 GPA

Certifications

Certifications

Professional of Human Resources

Society for Human Resources Management

Certification demonstrates mastery of the technical and operational aspects of HR practices and U.S. laws and regulations.

Skills

Skills

Leadership

Characterized as a visionary and strategist, I exhibit effectiveness in managing organizational change and stakeholder engagement. This competence is proven in leading and inspiring diverse, cross-functional teams and driving projects to successful and timely delivery by using resources effectively and maintaining a culture of mutual trust.

Critical Thinking 

Skilled at developing and executing strategies for complex situations with many levels through the combination of creative thinking, analysis based on data, investigative skills, problem-solving and decision-making.

Communication

Excellent oral and written communication skills is coupled with a strong understanding of the entire media marketplace including broadcast, newspaper, magazine, social and online mediums. Proven competence in building rapport with and communicating vision to internal and external stakeholders.

Marketing

Proven knowledge of branding, corporate reputation management, customer loyalty marketing, and developing audience personas, search engine optimization (SEO), search engine marketing (SEM), pay per click (PPC) and social media management (SMM). Also fluent in web analytics tools and social media marketing applications.

Project Management

Consistent record of delivering results in project completion within the agreed upon timeframe and financial guidelines. Projects successfully completed include launching newspapers, magazines, websites and radio stations as well as more tactical projects such as reorganizations, process reengineering and infrastructure redesign.

Personal Traits

Proactive, responsive and accountable; results oriented; entrepreneurial spirit; embrace and manage innovative change; able to balance multiple responsibilities with ease; continuous learner; politically astute and a consensus builder; able to build executive relationships, develop channel partners, and negotiate with key decision-makers.  

Award-Winning Journalism

Marketing & Public Relations