- San Ramon CA
- [email protected]
I am a high-impact, results-oriented media executive, award-winning journalist and marketing expert with a proven track-record in media, corporate communications, business-to-business marketing and public relations. With more than 25 years in project management, marketing, journalism, graphic design, human resources management and finance, I have launched eight weekly newspapers, a radio station, a magazine, a daily newspaper and more than 14 websites; transformed three organizations to make them profitable.
Executive Editor/ Associate Publisher Responsible for revenue, profitability and editorial content of 14 weekly newspapers and one daily newspaper with a total circulation of 250, 000 and annual budget of $20 million. Created, staffed and launched a daily publication and six weekly newspapers; managed a staff of 72, including hiring, goal- setting and coaching; produced the budgets and financial reports for all departments. Staff earned the Illinois Press Association Better Newspapers award in 2003 for editorial excellence. Implemented cost-cutting measures to increase profit margin over 20% in one year. Created annual budget for Sun Publications; instituted and maintained financial reports. Handled human resources duties for a staff of more than 125; led the organizational change during the acquisition of the group by the Chicago Sun-Times.
Emphasis Marketing and HR
Graduated 4.0 GPA
Major: Communications; Minor: Criminal Justice
Graduated 3.8 GPA
Certification demonstrates mastery of the technical and operational aspects of HR practices and U.S. laws and regulations.
Characterized as a visionary and strategist, I exhibit effectiveness in managing organizational change and stakeholder engagement. This competence is proven in leading and inspiring diverse, cross-functional teams and driving projects to successful and timely delivery by using resources effectively and maintaining a culture of mutual trust.
Skilled at developing and executing strategies for complex situations with many levels through the combination of creative thinking, analysis based on data, investigative skills, problem-solving and decision-making.
Excellent oral and written communication skills is coupled with a strong understanding of the entire media marketplace including broadcast, newspaper, magazine, social and online mediums. Proven competence in building rapport with and communicating vision to internal and external stakeholders.
Proven knowledge of branding, corporate reputation management, customer loyalty marketing, and developing audience personas, search engine optimization (SEO), search engine marketing (SEM), pay per click (PPC) and social media management (SMM). Also fluent in web analytics tools and social media marketing applications.
Consistent record of delivering results in project completion within the agreed upon timeframe and financial guidelines. Projects successfully completed include launching newspapers, magazines, websites and radio stations as well as more tactical projects such as reorganizations, process reengineering and infrastructure redesign.
Proactive, responsive and accountable; results oriented; entrepreneurial spirit; embrace and manage innovative change; able to balance multiple responsibilities with ease; continuous learner; politically astute and a consensus builder; able to build executive relationships, develop channel partners, and negotiate with key decision-makers.