VP, Marketing and Strategy
Being a part of 3-person team to help launch We-Care.com 8 years ago, I've really been able to watch this company grow from an idea that may or may not succeed into a brand that has donated nearly $9 million to charity through cause marketing. As Vice President of Marketing and Strategy, I am responsible for strategic partnership development and revenue driving strategy. I lead a team of brilliant marketers who find the perfect balance between pragmatic and passionate action. Together, we manage and nurture over 2500 for-profit relationships, and 900 non-profit relationships, each with very unique needs and goals. Our ultimate goal with each of these partnerships is to strengthen corporate social responsibility (CSR) efforts and make it easier for all of us to work together to empower and support non-profit projects that make a real difference in society.