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Work experience

Dec 2010Present



Cut costs, closed offices and provided EMEA development plan to return to positive EBITA in 12 months, incumbent duties are full P&L responsibility, guaranteeing shareholder equity value, legal, manufacturing, sales and marketing operations. Hunting out EMEA customer base and setup of manufacturing.


Jun 2009Present



I created the company with a team of confident senior associates chosen for their global experience and ability to deliver solutions of value in diverse areas such as business development, end to end project management, cutting edge marketing, company motivational behaviour development, environmental management systems audits, off shoring and channel events.

2007Jan 2009

WW Consumer Sales Development Manager


Strategically redefine, align and drive with regional consumer Market Units the Sales Asset/Capabilities. Implemented new IT platforms, cut operational costs M$50.  

Mar 2006Jan 2007

Sales Development Manager

Optimize the link between the categories and sales with special focus on complicated development in emerging markets like Bulgaria and Bosnia. Brought discount budgets down by 5%.


General Manager & Director of Consumer Sales & Category

Manage former Soviet republics and all East European countries, Middle East and Africa. Managed headcount of 140 people, (8 direct) and multi-million dollar funding grew revenues in excess of B$1. Cut costs through direct retail contracts.

Nov 1999Oct 2000

General Manager Consumer Business International Sales South

Generated double digit consumer business growth and create distribution via all routes to market. Increased shelf share by 60%.

Nov 1996Oct 1999

International Sales Europe South


Created from scratch the HP retail channel in South Africa, Israel, Turkey ,Greece and the Middle East. Quadrupled business to M$90.

Nov 1992Oct 1996

Consumer Product Organisation Peripherals Peripherals Product Marketing Manager


Marketed all peripherals and interfaced with the European Marketing Centre and U.S. divisions. Won largest corporate multi-million deal ever up to then for Networked Laser printers.

Nov 1990Oct 1992

Calculator Business


Engineered the successful European Launch for the first sub-notebook and a pen-based computers.  Also was Palmtop PC Program and Business Development Manager.

Feb 1987Nov 1990

Corporate Planning Economist


Forecasted orders and shipments and did ad-hoc corporate driven special studies. Created a system to track levels of local manufacturing content and improved forecasting accuracy to within less than 10% error.


Marketing Manager


Invented sensory testing for consumer and industrial compounds. Innovated statistical modeling of consumer perception of odour. Won deals with end customers.

Managed promotional and Market Research Services and coordinated industrial advertising, development of sales tools and manage the competitive product information center.




Université de Geneve

Research Thesis

The Demand for durable products subject to rapid technological change with a practical application to computers.


Licence ès Sciences Economiques


Bachelor of Arts in Economics.

University of Cape Town


Back End
Strong interpersonal skills & and remote team leadership.  Multi-cultural.  Design & execution of E2E plans, business processes & metrics definition. Doing it “out of the box” creativity. Numerically literate. Fluent French and English. Good German.
Front End
Sales knowhow in multi industry segments. Multi tier channel management. Specialized in retail distribution sales. Category management and P&L. Promotion and marketing know-how. Compelling communicator Getting things done.


I am an international business development creator skilled in generating profit from complex markets. I am accustomed to performing under duress in turbulent market conditions. I have an in depth knowledge in consumer sales and consumer categories as well as B2B channel distribution. I can manage fast changing business challenges and keep a clear sense of end goals and priorities.


  • ¨ Squash club level player.
  • ¨ Golf handicap 26.
  • ¨ PADI Advanced Open Water qualification.
  • ¨ Biographies, travelogue, and historical books.
  • ¨ Leisure Cinema & Opera
  • ¨ Wine
  • ¨ Tango Dancing
  • ¨ Body Combat
  • ¨ Body Pump
  • ¨ Body Balance
  • ¨ Yoga
  • ¨ General fitness