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Healthcare product professional, with more than 10 years of experience and a vast knowledge in EMR's & EMR Sync, wholesalers, EDI, HIPPA compliance, patient eligibility, virtual inventory, Split Billing ( Dual and Mixed use), contract pharmacies, coupled with  progressive experience in digital marketing and development, SAAS UI/UX, responsive web development, compliance and auditing, DEV/OPS, project management, regional advertising and marketing strategy development, photography, multimedia presentation and interactive arts. 

 Accomplished at creative development, website operations, digital platform management and collaborating effectively with stakeholders, vendors, and clients. Spearheaded adoption of new principles such as responsive cloud services and data automation, overseeing  the industry trends with  future financial projections reporting.

Work History



BERD Consultants

• ProviderPay Zions Bank(Pharmacy Healthcare Technology ) – Analytics Department reform

My 60 days findings, Process & QA strategy fix, and roadmap 2018 for the analytics department:

• Equiscript (Hospital-Pharmacy Tech Company) – Products architecture reform, services offerings, development, PHI compliance

• Assent 340B - Healthcare and Hospital compliance and PHI auditing.

• TT Electronics (Public Company – $500M annual revenue) – Enterprise web and SAAS intranet development, cyber security

and penetration test, GDPR compliance.

• – Solution architecture, operations and IT startup team operations setup, product and cloud solution, UI/UX, GDPR

compliance, service market offerings.


VP Product Management


Led over fifty-six in-house IT professionals (Product Managers, Directors, Developers, Project Managers, Business

Analysts, Infrastructure) and three offshore teams.

• Overhauled, planned, architected and designed a vast line of new products to launch in Q4 2017, 2018.

• Defined the products and services roadmap 2020.

• Introduced product documentation and data process mapping.

• Designed and managed the UI/UX, system architecture and data mining and development of the various products.

• Expanded the BI tools and advanced analytics adoption through creative methods for data mining to support new services.

• Overlooked a staff of fifty-six in-house IT Developers and managed outsourced teams working on Agile methodologies and

biweekly Sprints.

• Established and trained a team of Product Managers to become SMEs of their respective products.

• Collaborated with the marketing and sales department to sell and market the new product features and offerings.

• Orchestrated the product launch and market intro.

• Introduced value-added services to expand the rate of return per client in horizontal and vertical markets.

    Products Covered:

    • Split billing (Dual Bucket and Mixed use) 
    • Cumulus 4.0 (Contract Pharmacy, Eligibility, Virtual inventory, SYNC)
    • Specialty Pharmacy (Cardinal, CVS, inhouse)
    • Central fill
    • Cash card ( PBM Medimpact & Envision)
    • Other opportunities with Cardinal in inventory swell retention and backorder management.
    • R&D new services
    • Restructured the pricing strategies
    • Did market analysis in counter markets, build tools to visualize our BI & KPI's
    • Introduced value-added services to expand the rate of return per client horizontally and vertically


    Director of IT, Marketing & Visual Communications

    340B Technologies, Inc.

    340Basics, 2013 - 2016

    One of the early 3 founders. Helped turn the 340Basics startup from a $700K investment to more than $200M evaluation company.

    Responsible for product management and development for a nationwide pharmacy software company and established a branding, marketing plan and a detailed correlating budget for the company.

    • Designed and managed product lifecycle of 340Basics suite of services and digital products.

      • Designed 340Basics suite of SAAS pharma. services, including the UI/UX.

      • Managed DevOps teams (remote and onsite) using Agile methodologies.

      • Researched and wireframed new tools and solutions to the existing platform.

      • Performed QA for various implementations and software data.

      • Managed EMR implementations of client boarding.

      • Prepared reports, decks, and budgets for C-level management.

      • Performed 340B audits for covered entities to ensure compliance.

      • Developed, directed and created email and digital web marketing campaigns resulting in over 60% of software services

      clients coming in through email marketing channel.

      • Orchestrated, developed and designed successful corporate branding campaigns.

      • Collaborated with internal and external stakeholders and PCAs to expand 340Basics national market.

      • Prepared product press releases and company ads/content for tradeshows, conferences and seminars nationwide

      (pre/inter/post- strategies).

      • Prepared and responsible for product development and marketing budget, expectations and goals.

      • Provided company with analytics and market insights using various Intel sources through partners, associations and

      digital marketing analytical analysis.

      • Successfully managed DevOps to execute software enhancements as requested by constant client communications.

    • Hired, mentored, trained, and created processes for department teams to grow the organization.


    Director of Digital Development

    IGM Creative Group

    Assisted the company with rapid growth through teamwork, strategic client interaction and the development of a new service line and product offerings. 

    • Directed a team of SEO, Social Media, and web developers.
    • Established a  UI/UX design department, which led to a growth of 35% in sales return.
    • Regularly met with clients to review project goals, develop marketing strategies, create proposals for future developments, and review their media campaign performance analytics.
    • Identified new opportunities during client engagements.
    • Directed all web development, graphic design, and media for web, digital software, and interactive projects.
    • Agile Methodology in team management and building.
    • Administered Google Adwords campaigns on clients’ behalf, set measurable goals, and tracked trends and metrics in Google Analytics.
    • Clients: Pitney Bowes, GrayHair, USPS, RWJ Hospital, 340Basics,...

    Product Marketing Manager

    Healthy Bites Inc.

    Established successful marketing messaging, which re-positioned Healthy Bites as the number one hummus brand sold at Whole Foods in New York.

    • Nourished client vendor relationship.
    • Increased brand awareness through various marketing strategies (Digital, collateral, repackaging, vendor exposure)
    • Introduced successful competitive marketing strategies which focused on healthy bites advantages  to compete with local big names such as Sabra.
    • Prepared and presented presentation decks for vendor acquisition.

    Founder, President, Marketing Director

    Established an online media portal for the clubbing scene, directed the team of photographers and marketers for brand awareness. Partnered with industry experts to expand traffic outreach, which resulted in increasing our ad prices by 65%, and increase web traffic and social media traffic by 75%, all which led to the acquisition of the company and team by a media tycoon.


    Founder, President l Digital Branding & Strategy Consultant

    BERD Consultants

    I founded BERD on the core  base of catering to niche high demanding clients, that require high quality digital marketing and branding services in their complex market, where I took the lead in the content creation, trade shows, ad space location, managing their digital and press branding, strategizing and developing their marketing to follow through their brand awareness.

    Work reference:


    Digital Products & Services Marketing Manager


    Company relied on online sales. Duties were brand development, devising advertising concepts, corporate and creative design, web marketing projects and design solutions.


    Project Manager & Digital Marketing 

    Marina Inc. Printers. Riyadh KSA
    • Digital and offset print production management, overseeing a team of 20 members.
    • Increased the staff production process efficiency by more than 45%, which led to increased monthly revenue return. 
    • Lead Zain Mobile Telecom launching campaign along with Leo Burnett International Agency. 

    Senior Web Developer & UI

    Sprint Publishers SARL

    Developed websites and optimized content and code for organic SEO rankings. Worked on the digital marketing  of client's visual communication materials to boost their brand awareness and drive successful sales, through various ads, SEO, and SMC channels.


    Advertisement and Marketing Consultant

    • Increased ads ROI by introducing the new advertising strategies ( Web and Print )
    • Responsible for coordinating various Motor Show Trade Shows, such as booth concept design, flyers, branding, and radio advertisement followed by print media (flyers and pamphlets).



    B.A. Marketing and Advertising

    American University of Technology - Lebanon

    Economics & Sociology

    Ashrafieh High Shcool


    • Member of Council at Gerson Lehrman Group, 2011 – Present 
    • Founder and President of BERD Consultants  2009 – Present
    • Founder and President of - 2011
    • INJAZ – Junior Achievement – Volunteer, 2010 – 2012
    • Fast Forward Lebanon – Volunteer, 2010 – 2012
    • SJS Alumni – Active Member, 2004 – Present


    • 1st Prize Award - Fabriano Arts  1994
    • 1st Prize Award for the SJS - AUB Corporate Science Fair  1998 - 1999
    • Personal Economics Certificate – Junior Achievement  2002
    • Time & Project Management - Amideast - BOB  2011
    • HIPAA Certification - 2015