Gilbert Ed

Healthcare Information Technology – B2B – B2C

Accomplishments

• Successfully overhauled, planned, and designed a vast line of new products to launch in Q4 2017, 2018, by employing advanced analytical, technical, and product-focused problem-solving skills.
• Increased rate of return per client by 25% through restructured pricing strategies and value-added subscription services
• Expanded the BI tools and advanced analytics adoption through creative methods for data mining to support new
• Established and trained a team of Product Managers to become SMEs of their respective
• Partnered with Cardinal Health to create solutions for inventory swell retention and backorder management, by introducing enhanced
  algorithms in the drug ordering management logic. Reduced backorder wait-time to less than 24hours.
• Successfully implemented automated payments gateway to clear checks and balances between clients and partners.
• Introduced real-time sync and SMART claim match logic increasing RITE-AID claims capture rate by 45%.
• Led 5 cross-functional teams from product conception through launch. Increased team efficiency by 15%.

   Responsibilities

• Interacted with more than 56 in-house IT professionals (Product Managers, Directors, Developers, Project Managers, Business
  Analysts, Infrastructure) and 3 offshore teams working on agile methodologies and biweekly sprints.
• Defined the products and services road-map 2020, backed by detailed product documentation and data process
• Implemented the Zachman Framework to develop a deep understanding of the business objectives, evangelized the product storyboard vision, and built trust by maintaining an accurate and achievable roadmap.
• Designed and managed high-quality UI/UX, user storyboards, system architecture, data mining and development of the various
• Performed market analysis in counter markets and built tools to visualize BI, KPI, and LTV:CAC ratio analytics, enabling the Research
  and Development of new product features and services.
• Co-lead and adopted SABSA Framework to ensure products developed met Cybersecurity HIPAA compliance code and remediations.
• Partnered with the Marketing and Sales department to identify Gartner Magic Quadrant competitive positioning and market the new product features and
• Maintained constant client communications to explore pain points in the market and areas of platform enhancement.
• Orchestrated product launch and product marketing.
• Employed and developed advanced analytical, technical, and product-focused problem-solving skills to develop new products and service such as Split Billing (dual bucket and mixed-use), Cumulus 4.0 (contract pharmacy, Member eligibility, virtual inventory, SYNC EMR Interface-API), Specialty Pharmacy (Cardinal, CVS, in-house), Central Fill, Cash Card (PBM Medimpact and Envision), DIR fees.

Healthcare Information Technology – B2B-B2C – Startup Environment

One of the early 3 pioneers and first 3 employees that started 340Basics startup.

Introduced groundbreaking 340Basics product suite a “Best in Class” winner at 340B Coalition 2015 symposium

 Accomplishments

• Designed and managed product SDLC of 340Basics SAAS digital products, leading it to be ranked best in class in 2015.
• Extended Customer Lifetime Value by managing DevOps implementation and development teams (remote and on-site) using Agile methodologies to execute software enhancements in a timely fashion.
• Successfully developed, directed product marketing and GTM launch campaigns resulting in over 60% of software services clients coming in through inbound and viral marketing channels, efforts that led to lower our Customer Acquisition Cost “CAC”.
• Implemented and managed Salesforce, Jira, and Confluence companywide to better streamline cross-functional team management.
• Hired, mentored, trained, and created processes for department teams to grow the startup environment
• Developed EMR ODBC interface, reducing patient SAAS sync from 24hrs to Realtime sync (HL7/API/ODBC).

 Responsibilities

• Designed 340Basics suite of SAAS pharmacy services, including the UI/UX, development, security, hosting and DB
• Managed analytics reporting and analyzed data to identify our market positioning and expand our market
• Managed a team of offshore developers on agile methodologies and biweekly sprints.
• Identified and researched new features and product services to the existing platform, translating to meaningful storyboard data flows wireframes and documentation to the engineering team.
• Designed and executed A/B testing to drive product development using data and metrics.
• Performed QA testing for various implementations and software
• Collaborated with internal/external stakeholders and healthcare organizations to expand brand awareness in national
• Prepared reports, decks, and budgets for C-level management, Investors, partners, and business stakeholders.
• Performed 340B audits for covered healthcare entities to ensure
• Prepared product press releases and company ads/content for trade-shows, conferences and seminars nationwide (pre/inter/post-strategies).
• Prepared and responsible for product launch plans and marketing budget, expectations and
• Provided the company with analytics and market insights using Gartner Magic Quadrant competitive positioning framework, through partnerships, and digital marketing analysis.

National distributor of Major Wholefoods Brands – B2C
Accomplishments

• Successfully established digital media and product marketing strategies that increased product exposure and sales by 38%which repositioned Healthy Bites / CEDARS HUMMUS as the number one hummus brand sold at Whole Foods New York.