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Healthcare product professional, with more than 10 years of experience and a vast knowledge in EMR's & EMR Sync, wholesalers, EDI, HIPPA compliance, patient eligibility, virtual inventory, Split Billing ( Dual and Mixed use), contract pharmacies, coupled with  progressive experience in digital marketing and development, SAAS UI/UX, responsive web development, compliance and auditing, DEV/OPS, project management, regional advertising and marketing strategy development, photography, multimedia presentation and interactive arts. 

 Accomplished at creative development, website operations, digital platform management and collaborating effectively with stakeholders, vendors, and clients. Spearheaded adoption of new principles such as responsive cloud services and data automation, overseeing  the industry trends with  future financial projections reporting.

Work History


VP Product Management


A company with 40 million dollars in gross profit yearly, I am leading more than 56 in-house IT professionals ( Directors, Dev, PM, BA, Infrastructure) and 3 offshore teams.

  • Overhauled, planned, architect and designed their vast line of new products to launch in Q4 2017- 2018.
  • Overlooked a staff of 56 in-house IT developers, and managed outsourced teams, working on agile methodologies and biweekly sprints.
  • Established a team of product developers, trained and lead to become the SME's of their respective products under my supervision.

Products Covered:

  • Split billing (Dual Bucket and Mixed use) 
  • Cumulus 4.0 (Contract Pharmacy, Eligibility, Virtual inventory, SYNC)
  • Specialty Pharmacy (Cardinal, CVS, inhouse)
  • Central fill
  • Cash card ( PBM Medimpact & Envision)
  • Other opportunities with Cardinal in inventory swell retention and backorder management.
  • R&D new services
  • Restructured the pricing strategies
  • Did market analysis in counter markets, build tools to visualize our BI & KPI's
  • Introduced value added services to expand the rate of return per client horizontally and vertically


Director of IT, Marketing & Visual Communications

340B Technologies, Inc.

I was one of the pioneers (the 3 founders) of 340Basics. I help turn the 340Basics startup from a $700K investment to a $50 Million evaluation company, with interest of multiple companies to buy out including Cardinal Health.

Responsible for the product management and development  for a nation-wide pharmacy  software company and establishing a branding, marketing plan and detailed correlating budget for the company.

  • Designed the  UI/UX of 340Basics Software.
  • Managed Dev/Ops teams (remote and onsite) using agile methodologies.
  • Researched and wireframed new tools and solutions to existing platform.
  • Performed Q/A for various implementations and software data
  • Directed email marketing campaigns, resulting in more than 60% of software services clients coming in through email marketing channel.
  • Orchestrated, developed, and designed successful corporate branding campaign.
  • Collaborated with internal and external stakeholders, PCA's, to deploy national marketing campaigns.
  • Created content for corporate website, sales presentations, email campaigns and collateral material.
  • Prepared press releases and  company ads/content for  trade shows, conferences, and seminars nationwide. (pre, inter, post strategies).
  • Prepared and responsible for marketing budget, expectations and goals.
  • Provided company with market insights by using various intel sources through partners, associations, and digital marketing analytical analysis.
  • Successfully managed DEV/OPS to execute software enhancements as requested by constant client communications.
  • Managed the EMR implementations of client boarding.
  • Prepared reports, decks and budgets for C-level management.
  • Performed 340B Audits for Covered Entities, to insure compliance.

Director of Digital Development

IGM Creative Group

Assisted the company with rapid growth through team work, strategic client interaction and the development of new service line and product offerings. 

  • Directed a team of SEO, Social Media and web developers.
  • Established a  UI/UX design department, which lead to a growth of 35% in sales return.
  • Regularly meet with clients to review project goals, develop marketing strategies, create proposals for future developments, and review their media campaign performance analytics.
  • Identified new opportunities during client engagements.
  • Directed all web development, graphic design and media for web, digital software, and interactive projects.
  • Agile Methodology in team management and building.
  • Administered Google Adwords campaigns on clients’ behalf, set measurable goals, and tracked trends and metrics in Google Analytics.
  • Clients: Pitney Bowes, GrayHair, USPS, RWJ Hospital, 340Basics,...

Product Marketing Manager

Healthy Bites Inc.

Established successful marketing messaging, which re-positioned Healthy Bites as the number one hummus brand sold at Whole Foods in New York.

  • Nourished client vendor relationship.
  • Increased brand awareness through various marketing strategies (Digital, collateral, repackaging, vendor exposure)
  • Introduced successful competitive marketing strategies which focused on healthy bites advantages  to compete with local big names such as Sabra.
  • Prepared and presented presentation decks for vendor acquisition.

Founder, President, Marketing Director

Established an online media portal for the clubbing scene, directed the team of photographers and marketers for brand awareness. Partnered with industry experts to expand traffic outreach, which resulted in increasing our ad prices by 65%, and increase web traffic and social media traffic by 75%, all which led to the acquisition of the company and team by a media tycoon.


Founder, President l Digital Branding & Strategy Consultant

BERD Consultants

I founded BERD on the core  base of catering to niche high demanding clients, that require high quality digital marketing and branding services in their complex market, where I took the lead in the content creation, trade shows, ad space location, managing their digital and press branding, strategizing and developing their marketing to follow through their brand awareness.

Work reference:


Digital Products & Services Marketing Manager


Company relied on online sales. Duties were brand development, devising advertising concepts, corporate and creative design, web marketing projects and design solutions.


Project Manager & Digital Marketing 

Marina Inc. Printers. Riyadh KSA
  • Digital and offset print production management, overseeing a team of 20 members.
  • Increased the staff production process efficiency by more than 45%, which led to increased monthly revenue return. 
  • Lead Zain Mobile Telecom launching campaign along with Leo Burnett International Agency. 

Senior Web Developer & UI

Sprint Publishers SARL

Developed websites and optimized content and code for organic SEO rankings. Worked on the digital marketing  of client's visual communication materials to boost their brand awareness and drive successful sales, through various ads, SEO, and SMC channels.


Advertisement and Marketing Consultant

  • Increased ads ROI by introducing the new advertising strategies ( Web and Print )
  • Responsible for coordinating various Motor Show Trade Shows, such as booth concept design, flyers, branding, and radio advertisement followed by print media (flyers and pamphlets).



B.A. Marketing and Advertising

American University of Technology - Lebanon

Economics & Sociology

Ashrafieh High Shcool


  • Member of Council at Gerson Lehrman Group, 2011 – Present 
  • Founder and President of BERD Consultants  2009 – Present
  • Founder and President of - 2011
  • INJAZ – Junior Achievement – Volunteer, 2010 – 2012
  • Fast Forward Lebanon – Volunteer, 2010 – 2012
  • SJS Alumni – Active Member, 2004 – Present


  • 1st Prize Award - Fabriano Arts  1994
  • 1st Prize Award for the SJS - AUB Corporate Science Fair  1998 - 1999
  • Personal Economics Certificate – Junior Achievement  2002
  • Time & Project Management - Amideast - BOB  2011
  • HIPAA Certification - 2015