Suzanne Forman

Suzanne Forman

Work History

Work History
Sep 2005 - Jan 2009

Account Manager / Sales Support

Equifax Marketing Solutions

Managed customer relations and projects on a $2.5MM book of business.   Promoted and sold a portfolio of direct mail services including email appends and acquisition, data appends, modeling and list rental.

  • Increased revenue on book of business by 20% thru cross-sell and up-sell of Equifax products.
  • Managed complex negotiations with major accounts resulting in additional revenue.
  • Trained and mentored new employees on company products, services, and systems.
  • Managed assigned accounts and established close working relationship with clients.
  • Provided product expertise in client presentations with sales executives which enhanced client relationships and contributed to closing business.
  • Implemented process change for e-marketing orders which reduced processing and errors.
  • Tracked and managed sales pipeline activities in salesforce.com and Siebel.
  • Collaborated with primary sales representative to offer dynamic recommendations to clients which in turn built client trust and ultimately increased revenue.
Oct 2002 - Jun 2005

Account Manager

American List Counsel

Sold and managed list services for predominantly nonprofit clients. Managed approximately 50 accounts with consistent activity.

  •  Implemented and developed successful direct mail acquisition plans based on analysis of results from previous mailings.
  • Acted as liaison with both outside vendors and clients which solidified relationships.
  • Tracked and monitored work in progress and expedited issues to ensure deadlines were met.
  • Negotiated pricing strategies balancing both firm's objectives and customer satisfaction which led to additional revenue opportunities.
  • Provided insightful recommendations to brokers which resulted in additional test and continuation orders.
  • Prepared annual budget projections to management for entire book of business.
  • Processed list orders with 100% accuracy to be fulfilled by outside vendors.
  • Maintained and reconciled all list exchange activity and reports.
Jul 2000 - Oct 2002

Sr. Account Executive

MKTG Services

Managed a team of 3 and a portfolio of 50 accounts.                                                                         

  • Trained and managed team and achieved significant improvements in productivity.
  • Supervised workflow of the department to ensure all work was done with accuracy and met all deadlines.
  •  Developed quarterly list evaluation reports for client review.
  • Created budget projection reports for each client with growth percentage to aid in account penetration strategies.
  • Coordinated and participated in trade shows to market products and services.
  • Increased revenue on accounts by cross-sell, up-sell, and client presentations.
  • Proofed all list orders to ensure accuracy with client specifications.
Nov 1998 - Jul 2000

Junior Account Executive

http://www.clarkmackain.com
  • Acted as primary contact between clients and outside vendors and developed strong relationships with both.
  • Obtained list performance results from clients and worked with primary sales person in development of mail plans and recommendations.
  • Negotiated pricing on client's behalf.
  • Accompanied sales representative on client presentations to acquire new business
May 1993 - Nov 1998

Account Coordinator

The Coolidge Company
  • Worked with account executive on development of client mail plans.
  • Coordinated list purchases and delivery schedules.
  • Maintained and reconciled exchange records.
  • Coordinated multiple projects simultaneously and ensured that schedules were met internally and externally.

Education

Education

Objective

A position with growth potential utilizing acquired knowledge and communications skills.

Summary

Goal oriented, self starter with extensive experience in direct marketing and sales.  Particularly successful in and motivated by working in fast-paced environments.  Expertise with non-profit, catalog, and publishing clients.  Proficient in problem solving with attention to detail, and the ability to manage multiple priorities.  Specific areas of expertise include:

  • Account Penetration
  • Client Relationship Management
  • Client Data Analysis
  • Mail Plan Development
  • Sales

Skills

Skills

HTML

Sales Support

Siebel

Salesforce.com

Customer Service

Powerpoint

Excel

Microsoft Word