To Inspire Hearts and Minds with Experiences and Digital Storytelling
Bill Gibeault is a founding partner of Story Mavericks LLC , an experience design and digital communications firm located in Saratoga Springs, NY. The company helps businesses transform ordinary communications into engaging experiences, using video storytelling, and content marketing. The company's offerings also include guiding business initiatives as consultants in all areas of customer experience design including employee & leadership training.
In October 2006, Bill became one of the first professionals in the Nation to be certified in the theories and models of The Experience Economy.
Gibeault has taken his 20 years of media production and business management expertise and combined the latest thinking about experience staging to design an industry first methodology, for creating corporate communications, centered on "The Experience Economy & Authenticity.
He has produced a variety of video stories including biographies, documentaries, corporate training and marketing. The company has also managed and designed full website experiences.
Bill also has 15 years of corporate sales management experience with food industry conglomerate ConAgra Inc., having responsibility for sales management, marketing, recruiting and training.
He is passionate about changing the business world especially in the field of business communications. He believes it's time to for enterprises to "Cut The Bull" in talking with customers, and Get Real in developing marketing messages.
More of his thinking can be found on "The Rock Your Customers Blog".