Director of CRM and Data
Building from scratch and now leading a CRM and analytics team who are experts in creating the strategic framework for CRM programmes and delivering all aspects of the strategy from audience segmentation to call forecasting to platform selection working closely with the tech teams.
All of this is underlined by the analytics team, who are experts in measuring social, campaign, brand and CRM initiatives, working alongside our creative teams to constantly improve our work and robustly measuring it against the measures that our clients care about - The team now contributes over £1m revenue to the business, with a new suite of data product bundles to facilitate client conversations
Engaging closely with the key clients to address how data and analytics can drive insights, activation and evaluation to achieve their business, marketing and campaign goals and how to make best use of data sources, partners and capabilities to deliver this data strategy
• Work with business development / business partners to identify opportunities in the client relationship to enhance how data and analytics are used
• Pitch and client proposal contributions having successfully pitched for CRM / Data projects for Barratt Homes, Prezzo, Twitter, Maersk
• Providing subject matter expertise to clients, client-facing teams through white papers, training sessions and workshops to increase their confidence talk about and using data
•Establish relationships with data and analytics companies, technology partners as well as the internal tech teams to build compelling joint solutions either for discrete projects or for ongoing martech ecosystems