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Work experience

Aug 2018Today

Web Marketing Manager

Villas in Italy Srl

Tour operator specialized in weekly rental of villas in Central Italy

- Content Marketing: flyer & company catalog, relationships with communications agencies, creation and editing of product sheets contents, technical insights.
- Newsletter activities: planning, content & texts ideation, contact database management, results monitoring.
- Copy writing activities: preparation and writing of all the informations of our online products - descriptions, images, references, photos.
- Web Marketing: official webpage management, planning and implementing of advertising banners and DEM, analysis and monitoring of these activities.
- SEO Optimization Pages.
- Marketplaces (Amazon, Ebay, Eprice) feeds actualization.
- Blog activities: planning, texts and images ideation, online publications.
- Social Media Marketing: content creation for Facebook, Twitter, Google+ and Linkedin – planning, ideation and results monitoring.
- Daily marketing report: results monitoring of our SEM and SEO results.
- English & Spanish Translations.
- Power Point Presentations

Jul 2016Jul 2018

Marketing & PR Coordinator

Elitron IPM

- Creating communication programs to describe and promote the organization and its products such as: graphics, brochures, company and product profiles, logos, and other promotional materials. 
- Research and roll out of content for publication of products. 
- Preparing presentations and/or speeches geared towards employees.
- B2B ATL/BTL campaign development and implementation 
- Developing and management of ATL/BTL campaigns to support new product launches and promoting existing products. 
- Events Management: development of thematic/materials and coordination of customer seminars, regional conferences, tradeshows and opening of new facilities etc. 
- Competitor Analysis: Monitoring and analyzing competitor marketing communication activities.
- Product training of field technical sales reps and international distributors.

Dec 2015Jul 2016

Social Media Manager

Lagoaworld

- Manage & implement the global social media strategy across multiple platforms
- Ensure trafficking of content, real-time engagement, and influencer outreach 
- Lead all social media initiatives, managing campaigns from start to finish 
- Identify KPIs to measure success of social media platforms
- Oversee reporting across all social media activity and communicating to the other business units as relevant and aligned with weekly and monthly updates

Apr 2015Dec 2015

Account Manager

Hilti Italia S.p.A.

As part of Hilti's Graduate Program I carried out the following duties: 

- Selling Hilti's products and services;
- Providing customers with timely technical support and consultancies;
- Improving the business portfolio;
- Planning activities, making offers and stock overview in Sap byDesign;
- Debts collection;
- Collaborating with the whole sales platform in order to improve the company's multi channel sales network

Jul 2013Mar 2015

Marketing and Visual Merchandising Coordinator

Brosway Jewels

Coordinating 10 visual merchandisers.
- Frequent travels to assess each area specific needs.
- Reporting to the top management on a weekly basis about the latest market and product trends.
- Training the best retailers to make them aware of the company products, goals and culture.

Sep 2012Jul 2013

Marketing Manager Assistant

Brosway Jewels

- Competitive analysis and benchmarking
- Market researches
- Marketing and Distribution Channel analysis
- Planning and monitoring of social media marketing campaigns

Education

Apr 2009Mar 2012

Master of Science in International management

University of Bologna

Master of Science in Business Administration and International Management. 2 years master degree completely taught in English which focuses, especially through case studies and group projects, on developing the soft skills and competencies required for being proficient in a managerial role.

Jun 2010Dec 2010

Visiting Student

University of Auckland

Awarded with a visiting student scholarship for spending a 6 months period in a leading Asia-Pacific institution. I passed all the 4 classes I was supposed to take with an overall average of B+/A. In addition I received a Honor mention for outstanding results in the course "Supply chain Strategy". 

Skills

Microsoft Office

Advanced use of MS Office and High Computer Litteracy

Power Point and Presentation tools

Ability to give speeches in public and in front of an audience

Data Analysis

Advanced Excel User

POP & Graphics

In depth understanding of in-store sales dynamics 

Digital Printing

2 years experience in digital printing