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Work experience

Nov 2014Jan 2016

Account Manager Sr

Cheil Worldwide-Samsung Group- Dubai,UAE
  • Lead contact on Samsung Mobile Division
  • Manage campaigns across traditional and unconventional media
  • Support the planning team with research
  • Support digital, experiential and retail team with creative executions
  • Assist media manager with assigning and tracking rotations
  • Arrange and negotiate costs for print and audio production
  • Prepare budget forecast and track billings to meet annual target
  • Supervise and guide AE team
Apr 2013Nov 2014

Account Manager

Impact BBDO- Dubai,UAE
  • Managed the consumer portfolio campaigns for Etisalat (Telco)
  • Drafted creative briefs and worked closely with creative team to ensure concepts were in line with overall strategy
  • Developed all the partner's mobile campaigns(Apple, Samsung, LG, HTC, Nokia, Huawei, Lenovo)
  • Proactively initiated animation campaign for value-added-services
  • Coordinated with media agency to meet ATL deadline and kept track of insertions/rotations
  • Contacted producers and managed the Film and Audio productions
  • Ensured quick turn-around of creative outputs and maintained a trusting relationship with client
Jan 2012Dec 2012

Account Manager

Rizk Group-Havas Network- Beirut, Lebanon
  • Assigned as lead on FMCG portfolio-included global and local brands
  • Briefed creative team on integrated campaigns
  • Discussed with media manager effective mediums and presented to client recommended plans
  • Tracked competitor media spending and ad campaigns
  • Coordinated with production houses and oversaw TVC and audio progress
  • Sourced and negotiated with suppliers for BTL production
  • Scouted event locations and sponsorship/activation opportunities
  • Portfolio included Lesieur, Barilla, Swatch, Spirits & Beverages, Maxims, LibanJus
Jan 2008Dec 2010

Account Manager/Account Executive

Drive Dentsu- Dubai, UAE
  • Reported to Director and assigned on the Global brands-Toyota, Lexus, & Canon and media powerhouse Rotana Media Services and TV Station LBC SAT
  • Briefed and implemented ATL & BTL campaigns
  • Assisted the planner in strategy development and brief co-writing
  • Supported media planner in tracking campaign progress
  • Supported and managed social community pages
  • Maintained the relationship between agency and client
  • Managed the day to day activity on accounts
  • Handled budget, campaign costs and invoiced client