Prashanta Bagchi

Prashanta Bagchi


May 2006


Georgia Institute of Technology

Graduated with Honors in 2006

B.S.A.E (Aerospace Engineering) 

Georgia Institute of Technology (GT)


May 2002


Indian School Al Ghubra

12th A.I.S.S.C.E in 2002

Indian School Al Ghubra, Oman (C.B.S.E)

86.0 %

10th A.I.S.S.C.E in 2000

Indian School Al Ghubra, Oman (C.B.S.E)

90.8 %

Work History

Work History
May 2010 - Present

Rediffusion Y&R

1. Design Division                                                                                                                             March 2011 - present

Key Responsibilities

  • Handle Business & Strategy with a set target of INR 1 crore for the financial year 
  • Work with Branch Heads across our India offices to cater to the design needs of all RYR clients
  • Develop Brand Strategy so as to ensure a communication alignment between design & mainline
  • Pursue New Business specific to the Design Division, outside of existing clientele 
  • Present design strategy for the brand ensuring that its business and communication goals are met

Key Achievements

  • Developed New Business Procurement Strategy for the division vetted by top management 
  • Won first-of-a-kind design pitch for RYR - the Corporate Sustainability Report for the Taj Group
  • Won identity pitch for SIDBI's online portal for entrepreneurs and small business owners 
  • Major Design Clients worked for : Taj Group of Hotels, MTS, Boroplus (Emami Group), SIDBI, Himalayan, Kingfisher Airlines, Hometown, Bramha Corp., Bombay Realty

2. New Business Development - Mainline                                                                                      May 2010 - present

Key Responsibilities

  • Develop, Pursue & Pitch for new business to add to the existing client roster of the company 
  • Work with top management within Rediffusion Y&R to execute the deliverables of the pitch
  • Conduct primary and secondary research to develop an overarching strategy for brand communication for the prospective client working with the planning vertical 
  • Develop the conversation idea for the brand based on the brand strategy & business objective
  • Derive a creative brief from the conversation idea and work with the creative team to develop sample creatives keeping in mind the brand strategy and corresponding media strategy 
  • Present strategy and creatives to top management of the prospective client

Key Achievements

  • Part of 4-man team that added INR 11 crores to company's topline in 2010 & 2011 
  • Part of 4-man team that added INR 3 crores to company's topline in 2012 thus far 
  • Major New Businesses pitched for : Aamby Valley, Monsanto, BHEL, CBS, Nikon, DSP 
  • Major New Businesses Won : Tata Realty, Sahara Retail, SIDBI, SBI Mutual Fund, Zee, MTS
  • Directed scratch films for IDBI new business pitch based on scripts written by the creative team
  • Developed, presented & vetted from top management a business plan to create a Mobile Division within the company given the growing trend of mobile advertising and its potential in India

3. Corporate Communications Division                                                                                      Jan 2011 - May 2011

Key Responsibilities

  • Handled the corporate communication portfolio for the Rediffusion Y&R Group 
  • Created a PR strategy along with our PR firm to address the objectives & vision of the top management 
  • Liaisoned with our PR firm to put out press releases of major wins, account movements & new hires 
  • Organized interviews of top management with media reporters so as to ensure visibility of the company

Key Achievements

  • Created positive PR for the company during a turbulent time due to the large exodus in top management 
  • Was acknowledged for my efforts for having delivered effectively on a job without prior experience
2006 - 2007

RAK Gas Company

Key Responsibilities

  • Developed economic models for prospective joint-ventures and other energy projects 
  • Developed CAD drawings for energy projects along with water and gas lines across Ras Al Khaimah

Key Achievements

  • Automated financial modeling based on archived projects and existing ventures being pursued

Co-Curricular Achievements

American Institute of Aeronautics & Astronautics                                                                                       2004 - 05

  • 3rdin the worldwide engine design competition as a member of the 10-man team AEIVUS
  • Team Leader for CAD to design the unmanned VTOL aircraft propulsion system dictated in the RFP
  • Conducted cost analysis for the research, development and manufacture of the aircraft

Mars Desert Research Station (NASA)                                                                                                            2004 - 05

  • Crew 37 member representing the Mars Society, Georgia Institute of Technology Chapter
  • Headed the Outreach program for the students representing the Indian School Al Ghubra, Oman
  • Mission Support team member handling telescopic imagery & interacted remotely with on-site crew

International Round Square Conference                                                                                                                 2000

  • Oman representative among 500 delegates from 39 countries at conference in Ontario, Canada
  • Fund raising methods proposed to delegates for relief work conducted by schools worldwide
  • H.M. King Constantine of Greece and H.R.H the Duke of York were among the delegates

Sports, Music & Others

  • Top 3 batsmen with an average of 60.5 in the Oman Cricket Council Inter-school Tournament, 2001–02
  • Top 10 batsmen with an average of 42.57 in the Oman Cricket Council League Tournament, 2001-02
  • Captained the team that was placed 2nd in the Oman Cricket Council League Tournament, 2001 – 02
  • Silver Medalist in the Inter-house Shot-put competition at the Indian School Al Ghubra, 2001
  • Photographer for the Women’s Leadership Conference held at Georgia Tech, 2003 – 2006
  • Filmographer for “Vagina Monologues”, the internationally acclaimed play held at Georgia Tech, 2006
  • Victor Ludorum Badge for excellence in music as a percussionist in the Indian Orchestra, 2001
  • Assistant Student Editor of school newsletter responsible for covering all sporting events, 2000 - 2001

Academic Distinctions

  • Rolls–Royce Scholarship for competing in the AIAA Undergraduate Engine Design Competition,2004-05
  • Graduated with Honors from Georgia Institute of Technology with a B.S in Aerospace Engineering, 2006
  • Distinction Certificate from the University of Waterloo in the Fermat level Mathematics Contest, 2001
  • Top 3% in Gulf Olympiad: Honors Certificate for outstanding performance in Mathematics, 2000
  • Top 10%, Distinction Certificate, University of New South Wales International Assessment Science, 1999
  • 1st in Physics in Class 12 Central Board of Secondary Education Examination, 2002
  • Top 0.1% of successful candidates of the A.I.S.S.C.E in Physics and in Science with Practicals 
  • Honor of “Ghallian” for excellence in academics and tenure of 12 years in Indian School Al Ghubra, 2002 
  • 3rd in the Science Group of Class 11 - Haji Janab C. Saidu Mohamed Memorial Merit Award, 2001

Part-Time Work

GT Mathematics Department                                                                                                                          2005 - 2006

Atlanta, GA, USA

Teaching Assistant 

  • Voted “Most Creative Teaching Assistant” by the GT Mathematics Department
  • Taught Multivariable Calculus, Probability and Statistics to a class of 40 sophomores & juniors
  • Conducted review sessions for the entire class of 200 students prior to tests and final exams

GT Office of International Education                                                                                                                         2004 

Atlanta, GA, USA

Student Assistant 

  • Worked closely with international students in securing housing, social security & health insurance
  • Conducted workshops to familiarize students with bank options & driver’s license permits


  • On the Board of Directors of Shoelace Productions -a theater group showcasing plays across the country, 2010- present
  • Acted in “Ali never Cries” a play staged for the Independence Day at IIMC, 2009
  • Second Lead in the play "Kean" produced by the Dramatics Cell for INTAGLIO, 2008
  • Production team member for “Aakhri Salaam” staged for the Independence Day at IIMC
  • Scripted a play for the students of a special children’s school at the Indian School, Muscat, 2005
  • Acted in "Julius Caesar" essaying the role of Marc Anthony for the ISAG Dramatics Competition, 2001

Film Making

  • Directed the first student feature film titled “Fiat Lux” based on a fictional story at IIMC, 2008 - 2009
  • Filmed, Edited, Co-wrote and acted in the feature film “Fiat Lux”, 2008 - 2009
  • Mr. Ajit Balakrishnan, CEO of Rediff encouraged and supported the making of “Fiat Lux”
  • Mr. Samir Chaudhary, the Founder-Director of Child in Need Institute acted in the movie “Fiat Lux”
  • Directed a 60 second movie titled “Actors and the Baton” for the PFCOne film festival held in Jan 2010
  • 48 of the 214 movies from around the world were selected to the competitive section, ours being one
  • “Actors and the Baton” premiered in the festival on 8 Jan 2010 and was received favorably
  • Jury included Anurag Kashyap, Rohan Sippy, Dibakar Banerjee, Nishikant Kamat, Sriram Raghavan
  • Written & Directed "Straight from the Heart" as an entry to the LSD Film Competition 2010
  • Jury included Ekta Kapoor and Dibakar Banerjee 
  • Directed a Wedding Invitation video that went viral on the web garnering over 50,000 hits, 2010

Position of Responsibility

President, Kadda Productions

  • Developed first full length feature film title "Fiat Lux" 
  • Developed short films and participated in film festivals across the country
  • "Actors & the Baton" was a short film that got a lot of recognition

Vice-President, Georgia Tech Cricket Council

  • Raised $ 20,000 for club activities through sponsorship and student body budget negotiations
  • Represented the Georgia Tech Cricket Club at the Student Body Executive Meetings, 2004 - 2006

President, Student Council

  • Headed council of 120 students representing the entire student body from class 6th through 12th
  • Passed 3 crucial bills regarding school ties, vending machines & the conduct of the school canteen

Cricket Captain

  • Captain of the Under 19, Interschool and G-Division OCC team of Indian School Al Ghubra, 2001-02


Hewitt Associates                                                                                                                          April 2009 - June 2009

Mumbai, India

  • Assisted a team of HR consultants to developed a coaching and mentorship program for the top management of a 2 billion dollar engineering conglomerate
Infolitics                                                                                                                                            April 2008 - May 2008 Mumbai, India
  • Led a team of 4 in profiling of competitor’s marketing mix & ensured quality processes
  • Assigned to Dubai-based multi-billion dollar real estate developer’s project
  • Profiled 100 of the largest (above USD 500 Million) waterfront projects worldwide
  • Perception positioning of water-front properties in UAE & Singapore for the end-use of the client
Hindustan Aeronautics Limited                                                                                                                        June 2005 Bangalore, India
  • Interned in the Overhaul Division of Hindustan Aeronautics Ltd. for the “Mirage – 2000”
  • Got first hand experience in aircraft testing and maintenance
  • Other planes reviewd were the Kiran, Kiran II and the Deepak - all military training aircrafts

Marketing & Advertising Competitions

  • Directed ad for Kwality Walls to compete in the MoFilm section of the BFI Film Festival, London, 2010
  • Directed ad for Close-Up to compete in the MoFilm section of the BFI Film Festival, London, 2010
  • 1st in the Brand Witch Competition  for directing and filming an Ad for "Waterproof Coffins" at IIMC
  • 1st in the Brand Witch Competition for directing and filming an Ad for "Natty Notes" at IIMC, 2008
  • Mr.Chandradeep Mitra, former President of Mudra Max, Optimum Media Solutions & Lintas adjudged our Ad first among 13 competing teams in the Brand Witch Competition at IIMC, 2009
  • Cyrus Brocha acted in the Ad filmed for the Brand Witch Competition at IIMC, 2009