Online / Citizen Journalism News Room Management Small Business Planning and Management (American University of Beirut) http://www.aub.edu.lb


Passionate for the Internet with over 8 years of experience in online business development, digital marketing, multilingual search engine optimization and marketing, online advertising, e-commerce, web statistics analysis and conversion rate optimization.

Experienced in Social Media Optimization, Corporate Blogging and Digital Media Planning and Managing across multiple channels. Plus good experience as a trainer.

Proven track record and results for personal websites, non-profit organizations, e-commerce stores and corporate websites.

Testimonials for my work at Cleartag

Moustafa is highly knowledgeable with regards to SEO / SEM and digital advertising and has often highlighted useful strategies for clients that resulted in excellent return on investment notably for national and multinational clients in lebanon and the Middle East. He is a conscientious and diligent worker and can manage multiple projects at once. It was a pleasure working with him.” November 13, 2010

 Alexandra Tohme, Manager, Social Influence, Cleartag

“Moustafa is dedicated, reliable, punctual, and serious about the job in hand, He is an expert in SEO/SEM who constantly keeps his skills set sharpened and up to date. The more you get to know Moustafa, the better you value what he is capable of.” October 20, 2010

Firas Souki, Managing Director, TechDrive Middle East

“Anyone who has worked with Moustafa knows how dedicated, punctual and thorough he is. When it comes to SEO and SEM he's definitely the guy with all the answers. a few persons like him in a company would be a dream team!” June 1, 2010 George Elkhabbaz, User Experience 

Lead Consultant, Cleartag 

Testimonials for my work at SMEX

“I was a trainee in one of his social media workshops. He's well-prepared, informative, and very supportive. Beyond the workshop he helped me several times resolve my IT problems.” July 2, 2009

Top qualities: Personable, Expert, Good Value

 Patricia Nabti, hired Moustafa as a Trainer/Consultant in 2008

“Moustafa is knowledgeable, reliable, and an expert at the web, especially marketing, SEO, and content management systems. he was consistently complimented for his patience and good nature by participants in our Social Media Exchange trainings, and I certainly hope he will work with us again in the future, as a trainer or a developer/consultant.” January 24, 2009 Jessica Dheere, Independent Producer, Self-employed

managed Moustafa at Social Media Exchange

“I met Moustafa during a workshop about web 2.0 and after I had the chance to have some of his lectures about bloggs and online stuff he is good in his job so brilliant in his field>” January 21, 2009

Top qualities: Great Results, Expert, Good Value

 Daoud Ibrahim, hired Moustafa as a IT Consultant in 2008, and hired Moustafa more than once

“Moustafa is very professional and business oriented . He is very qualified in the online marketing and SEO field” January 21, 2009

Jihane Elkhazen, Marketing, Georges N. Frem Foundation -GNFF was with another company when working with Moustafa at Social Media Exchange

“Moustafa is very professional in his work & teaches himself to be updated on latest technology skills.Reliable & very cooperative” January 20, 2009

Top qualities: Great Results, Expert, Creative

 Nada Hamzeh, hired Moustafa as a IT Consultant in 2008, and hired Moustafa more than once

“For me, Mostafa was like a " healer", like someone who always have the answer and who can perform magic! The expertise he has enables him to provide a high-level as well as a detailed level of information when required. For an easy learning, sound, solid, simple, efficient, in-depth immersion training in Social Media Exchange, i recommend Mostafa; this was my experience with him as a trainer!”December 17, 2008

Layal Bu Ajram, ICT Coordinator, Women in Technology- Mena regionwas with another company when working with Moustafa at Social Media Exchange

“Moustafa showed a high level of professionalism and a strong commitment in the way he's delivering his service. Keep the high spirit!” December 13, 2008  Fadi El Halabi, Student, USJ was with another company when working with Moustafa at Social Media Exchange

“Moustafa is Web 2.0 savvy and is very eager to share his knowledge and empower people with the know-how to easily navigate the world wide web. A dedicated professional and an extremely resourceful person, Moustafa was like my online Guru. I consider myself lucky and privileged to have been trained at his hands at the workshops he gave.” December 12, 2008

Joelle Hatem, Communication Officer, Mentor Arabiawas with another company when working with Moustafa at Social Media Exchange

Recommendation for my work at WIT Lebanon / IIE

“I worked with Moustafa when he was the IT Coordinator for the Women in Technology program in Lebanon. I found him very knowledgeable and reliable on topics such as web development, social media and blogs. He was patient and helpful in sharing his expertise with others on the team, including me. He took the initiative to introduce innovative new features to the website and social media channels, which helped give the program more visibility.” November 11, 2010

Top qualities: Great Results, Expert, Creative

Shradha Balakrishnan, hired Moustafa as a IT Consultant in 2009

Work History

Work History
Mar 2009 - Mar 2011

Digital Marketing Manager

Web Design Company
  • Developed online marketing plans for large corporations including banks, retail companies, higher education institutions and political parties.
  • SEO, Social Media and viral advertising recommendations for different clients such as Saad Hariri, Arabsat, RYMCO, ESA - Lebanon and UQU among others.
  • Digital Media planning, buying and management.
  • Search Engine Optimization and Link Building Campaigns
  • Pay Per Click Campaigns
  • Analytics implementation and monitoring
  • Email Marketing

Some Results:

  • Increased the organic traffic for a website from search engines by 60% and from Google an average of 700%, shifting the number of free visitors from 571 to 4613 visitors per month.
  • Increased number of indexed pages in Google from 85,000 to 405,000 pages.
  • First page ranking  in Google, MSN/Bing and Yahoo for several websites, in Arabic and English.
  • Planned and executed a banner advertising campaign that increased traffic by 1000%.
  • Planned and managed Facebook advertising campaigns with better than average CTR and conversion rate.
Mar 2009 - Mar 2010

Trainer / IT Coordinator

Institute of International Education
  • Developed the WIT Lebanon (Women in Technology) website.
  • Managed the social media presence: Blog, Facebook Page with over 2000 Fans and Twitter profile, which helped recruit volunteers, get invited to speak in conferences and good exposure for the program.
  • Trained women on Blogging, twitter and facebook.
  • Managed the IT infrastructure in the partner centers in Lebanon.
  • Acquired  a software grant from Microsoft and implemented it in the partners centers.
Sep 2003 - Mar 2009

SEO Expert / Online Marketing Consultant

  • Planned, developed and implemented websites for clients from all over the world using different Content management systems, shopping carts and web applications.
  • Reduced bounce rate from 80% to 20% for an e-commerce website.
  • Increased website traffic from 8000 to 17000 for a non-profit organization.
  • Recruited 61,000 Fans to a Facebook Page on a low budget.
  • Increased advertising revenue and sales for several niche websites.
  • Achieved first page ranking on google, yahoo and msn for several keywords in different vertical markets.
  • Optimized conversion rate, email open and click through rates for different websites.
  • Increased online lead generation for a travel company.
  • Managed a group of freelancers and service providers from different countries.
May 2008 - Dec 2008

Researcher / Trainer

RootSpace / Social Media Exchange
  • Trained non-profit organizations on using Web 2.0 for social change in Lebanon.
  • Planned, Designed and delivered several courses and workshops: Online Project Management & Collaboration, Blogging, Digital Fundraising, Search Engine Optimization and Social Media Activism.
  • Managed the blog and social network profiles.
  • Co-wrote the "Guide to Facebook Pages for NGOs,Nonprofits and civil society."
  • Assisted in organizing the events and workshops.
Jun 2007 - Dec 2007

Web Editor

Offline Tasks:
  • Assisted in organizing the "defending our med" tour along the Lebanese coast.
  • Organized lectures, networking and field trips for Lebanese students
  • Translated & Developed Content for the Website and blog
  • Increased website and blog traffic
  • Increased link popularity
  • Increased online donations and conversion rates (visitors to newsletter subscribers and donors)
  • Newsletter broadcast to Supporters and "Med Defenders", increasing open rates and click through rates.
  • Social Media Campaign
  • Designed static and animated graphics.
  • Analyzed web traffic.
Sep 2001 - Sep 2003

Sales | Assistant Manager

Kain Group
  • Office & IT Management
  • Sales & Marketing: dealt with local and regional resellers.
  • Accounting & Inventory Control
  • International Correspondence with suppliers and clients
  • Event Organizing : Project Lebanon: Our stand was one of the most successful during the show.We did not just distribute catalogues, we collected visitors information. The followups resulted in over 50,000$ sales.

Kain Group was the exclusive agent in Lebanon for the following companies: STIHL : http: / / www.stihl.com and Breaker: http: / / www.breaker.it