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Interest

Traveling and sports

2000-2009: Team member of a figure skating on wheels competition team. European champions 2003.

Summary

Actually working in Vinizius Y&R Barcelona, as account executive, for international and national clients from food and drink industry and from laboratory industry. Two years ago I completed four month working as an Account Intern with the New Business team for Revolucion in New York, an Hispanic marketing agency, by client Palm Bay International. Also I have 2 years of experience in Young & Rubicam Madrid. During this time I worked on the coordination of communication campaigns developed by our client Telefónica Movistar, one of the world's largest telecommunications companies, involving both ATL and BTL. Before Y&R, I worked as a journalist for a Spanish regional-based newspaper. This gave me experience working with a varied group of people, taught me to work as part of a team and provided me with skills such as time management and organisation.

References

Patricia Kelpie

Lara is not only pleasant and personable, but her research in assisting me with a beauty/fashion digital project at REVOLUCION Hispanic Communications went well beyond due diligence.

She will be a great asset to any agency, and her cool,  fashionable style will serve as a creative inspiration to all around her.

José Luis Ruiz-Tapiador

"Lara worked as an Account Executive in a team led by myself within Adstore Young & Rubicam, an agency of the WPP group which specialises in Retail Marketing.

Her experience focused on the coordination of communication campaigns, involving both ATL and BTL, which were developed by our client Telefónica Movistar.

With regards to her work ethic and personality, she integrated herself fully in the team, helping to maintain a good working environment and carrying out her tasks efficiently. She is driven, with a great desire to learn and to carry out her work to the best of her abilities.

I recommend Lara as having great potential within the Marketing & Advertising sector and would be happy to provide any further information that may be required."

Work experience

Apr 2010Present

Account Executive

Vinizius Y&R

Campaign management from briefing to creative monitoring negotiation with the client and production. Management of 360º campaigns: TV, digital, press, radio, pack, corporate image, Point-of-sale display and outdoor. Working with international and national clients from food and drink industry and from laboratory industry.

Sep 2009Dec 2009

Account Intern

REVOLUCION

New Business Team. Client: Palm Bay International.

Feb 2008Jun 2009

Account executive

Young & Rubicam

Management of the campaign from client briefing to creative monitoring negotiation with the client and production. Campaign management of press, radio, product communication, corporate image, Point-of-sale display and outdoor.

Sep 2007Feb 2008

Account training

Young & Rubicam

Media management, budgets and monitoring of campaigns

Jun 2005Aug 2007

Journalist

El Punt Diari

Information research, interviews and writing of articles in the communications section of the newspaper (177,000 readers)

Education

Oct 2012Present

Marketing Digital

La Salle Business School
Sep 2009Dec 2009

ALCC
20032008

Advertising and Public Relations

Universitat de Girona
20012003

International Bachelor

Jaume Vicens Vives