Jessi Bruce

Jessi Bruce

Specialites

Online Media, Mobile Technology, Social Networking, Professional Networking, Journalism

Objective

Positively contribute to meeting corporate objectives by strategic communication planning through innovative use of social networking, location aware technology, and recent research in public relations, advertising, and marketing. 

Education

Education
Nov 2008 - Feb 2010

Master of Arts in Strategic Communication

National University

All Individual Projects

  • Developed and conducted focus group, survey and analysis for Verizon Wireless location-based services
  • Wrote Public Relations and Communication Plans for: Angels Foster Family Network of San Diego (non-profit), ArchivaLife (new product), Verizon Wireless
  • Wrote Crisis Communication plan for Angels Foster Family Network of San Diego
  • Wrote Integrated Marketing Plan for Unity Yoga (hypothetical new company)
  • Analyzed Integrated Marketing Campaign- "NMSS Super Bowl Kick-off Gala"
  • Created and designed advertisements - graphics and messaging
  • Created Second Life avatar, Facebook page, Twitter page, Web page
  • Researched legal issues surrounding use of the Internet in Public Relations
  • Studied effective negotiation styles and successful intercultural communication
Sep 2004 - May 2008

Bachelor of Arts in Liberal Arts and Sciences

San Diego State University
  • Wrote Public Relations Plan proposal for San Diego State University Alumni Association (group)
  • Wrote Comprehensive Public Relations Plan for Being Alive San Diego Nonprofit Organization (individual)
  • Wrote Full research plan and analysis for Aztec Shops, San Diego State University (group)
  • Conducted in-depth analysis of past public relation crises (group)
  • Created Power-point presentations on crisis resolution and proper consumer and media relations (group)

Work History

Work History
Nov 2008 - May 2009

Public Relations Intern

Clearpoint Agency, Inc

  • Wrote and distributed news releases through Business Wire
  • Published company pages on Wikipedia, Twitter, Facebook, TechCrunch, LinkedIn
  • Participated in Key Messaging Workshops with clients
  • Conducted client competitive research and analysis
  • Wrote and submitted client awards
  • Pitched news stories to media, wrote media alerts, conducted media research
  • Monitored editorial pickup and created clip logs
  • Represented company at key media and networking events
  • Assisted in planning events