Bonnie Bernstein

Marketing Consultant for Investment Real Estate Bankers, B2B and B2C clients as well as web directed initiatives.

Company was underfunded and had to reorganize

Direct and coordinate marketing and sales activities for the developers of luxury 2nd home and resorts in the Caribbean side of Panama Manage all marketing functions that includes collateral, media planning, strategic planning, business plan, and generating leads for sales Administer and oversee all sales efforts to achieve a timely and efficient sell out Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors Evaluate the financial aspects of business development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections; Established 300 million dollar sell out of Luxury high rise residences Successfully negotiated Hotel Flag, all Marketing materials, print, broadcast, online lead generation and web optimization Enhanced Brand Recognition to stand out from all other developer's with luxury high rises in South Florida Developed International Sales Efforts resulting to a more efficient and timely sell out Formulated and improved Re-Sales Program for implementation during the 80% building sold out Conducted economic and commercial surveys to identify potential markets for services

Coordinated Brand Identity, Marketing for Developers, Corporate Marketing, and Corporate Culture Development Supported sales efforts to market in a timely and efficient manner through marketing campaigns Continued the Brand Equity with launching of an interactive and lead generating website Provided marketing support in 35 projects for all Sales Directors in the field

Managed and coordinated all operations within the W Hotel in Ft. Lauderdale . Developed all marketing collateral materials, print, direct mail. Negotiated all Food and Beverage and FF&E with Midnight Oil Company to facilitate all bar operations at the W Hotel and Condos in Ft. Lauderdale Promoted overall Sales and Marketing for projects affecting a timely and profitable sellout Developed Corporate Branding Initiatives to position Colonial Developers as a pre-emanate developer within the industry

Directed all Single Family Home communities as well as launching LDI, Lennar Developers Inc. that specializes in Hi-rise developments Established sales of 14 masterplanned communities, in addition to 2 Condominiums and 10 single family masterplanned communities Managed all sales personnel and maintained weekly sales and marketing meeting with vendors and associates Reviewed operational records and reports to project sales and determine profitability

Initiated and directed the opening of 51 superstores throughout the United States Commenced Corporate branding in conjunction with launching a retail website Demonstrated creativity and strategic planning to facilitate purchase sales or in store displays, monthly catalogues, and to create in-store promotions such as Recording Mix Night, Guitar Night, etc Developed music programs for children while maintaining in-store events

Managed and maintained high profile accounts such as Lennar Homes, Mars Music, JBryons, Uptons Department Store, SE Region of Subway, Cruise Perfurme and The Miami Dolphins. Planned, directed, and implemented effective marketing campaigns to drive traffic and sales Handled the Miami Dolphins Marketing Campaign that resulted to sold out of club seats for the first time in 10 years in just first year of tenure