Gethmini Gooneratne

  • +94776430443 / +94112731443
  • gethmini_23@hotmail.com

Senior Social Media Executive

Summary

To obtain a suitable position in IT in a reputed Institution where there is career development and growth prospects and a place where my existing executive work experience could be utilized extensively to achieve organizational goals in a mutual beneficial manner.

Work History

Work History
Aug 2013 - Present

Senior Social Media Executive

Objective: Engaging in Social Media related activities

 

  • Preparing strategies, proposal and technical documents related to Social Media Marketing
  • Analyze and review weekly, monthly, daily reports, web analytics on effectiveness of campaigns in an effort to maximize the results.
  • Customer engagement through social media platforms.
  • Active engagement of social media marketing.
  • Competitive social media research.
  • Regularly feedback insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion

Jan 2013 - Mar 2013

Social Media Strategist / Team Leader

Innovay (Pvt) Ltd

Objective: Developing Social Media Strategy

  • Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all the brands and products.
  • Lead the development of organization-wide social media management standards, policies and rules of engagement for social media.
  • Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success.
  • Work with all brands to explore and identify ways to integrate social media into business strategies and marketing campaigns
  • Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely
  • Preparing and managing company’s business plans, strategies and implementation which include social media and search engine marketing for the company and external customers.
  • Performing the development and maintenance tasks on social media and search engine marketing.
  • Preparing proposals and technical documentations as required
  • Coordinating company’s presentation, training and workshop events in locally and overseas.
  • Conducting webinars to the customers
  • Analyze and review weekly, monthly, daily reports, web analytics on effectiveness of campaigns in an effort to maximize the results.
  • Customer engagement through social media platforms.
  • Active engagement of social media marketing.
  • Competitive social media research.
  • Regularly feedback insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion

 

Jul 2010 - Jan 2013

Trainee Software Engineer in Java

Infotechs International (Pvt) Ltd

Objective: Developing Software using JSP

 

o    Developed Registration modules for Etisalat Elite Club.

o    Developed a module to update golf scores and golf news online.

o    Developed the comment form for sportsmedicine.lk.

o    Software testing using Selenium IDE.

 

 

Nov 2008 - Jun 2010

Student Councelor

EsoftComputer Studies (Pvt) Ltd 

Objective: Student Counseling and recruitment process.

  • Giving information about IT courses available at ESoft.
  • Taking Student Registrations.
  • Represented the organization at exhibitions (Edex, Future Minds).
  • Handling customer inquiries.

 

Education

Education

Certificate

2013

M.Sc in Information Technology

National Institute of Business Management Sri Lanka University College of Dublin
2010

B.Sc (Hons) in Management Information Systems

National Institute of Business Management Sri Lanka University College of Dublin
2008

Higher Diploma in Computer Based Information Systems

National Institute of Business Management
2007

Diploma in Computer System Design

National Institute of Business Management
1994 - 2006

Ordinary Level and Advance Level 

Visakha Vidyalaya, Colombo 05