German Beckmann

German Beckmann

Work History

Work History
Jan 2008 - Aug 2009


  • Developed Business Plan for a business opportunity that offers real-studio singing experience for non-professional singers (shower singers), in which customer tells story and iSerenata writes the music and lyrics for customer to sing.
  • Designed Marketing Strategy for each segment (social events, corporate teambuilding and high school students) of estimated $40MM market in Great Buenos Aires area.
  • Sold 20 singing experiences during the testing period (first nine months), which represent $25,000 in revenues
  • Promoting strategic alliance with My Special Book, a firm devoted on creating personalized and biographical books of customers.
  • Currently competing in NAVES 2008 Business Plan Competition, IAE Business School.
Sep 2004 - Dec 2007

Oil & Gas Sales & Transport Analyst
  • Modeled dynamics of Argentinean downstream oil industry. Unveiled key leverage points to renegotiate oil prices, which resulted in a $2.5MM per month increase in revenues.
  • Attained 9 month-in-a-row zero stock in Puerto Rosales storage facilities ensuring $ 300MM oil sales contract compliance.
  • Ensured $100MM gas sales agreement compliance & maximized revenues in Gas Dispatch area through client prioritizing.
  • Implemented Oil Sales Management System that enabled tracking of oil netbacks (a key metric in oil industry).
  • Managed company communication with the Electronic Gas Market Exchange (MEG).
Aug 2003 - Oct 2007

Director & Co-founder

  • Co-founded Grupo Sinergia SRL that partnered with Don Mario Semillas (2nd largest soy seed company in Argentina) to form new venture BIONERG, which later became first biodiesel engineering firm in Argentina.
  • Obtained funding by UCA (university) for R&D on biodiesel.
  • Obtained $200,000 funding for biodiesel production prototype facility in Argentina
  • Negotiated $38,000 contract with oil press supplier saving $60,000 upon revamping used oil press.
  • Played leading role in implementation of first integrated Soybean-based Biodiesel Production Plant in Argentina (450 tons-per-year).
  • Organized opening event, inviting 200 renowned agribusiness players and press. Set up facility as a showroom to attract potential clients.
  • Negotiated alliance with renowned engineering firm, which aided comply clients’ contracts.
  • Participated in the business planning of firm’s two major projects (SoyEnergy De Witt, Arkansas, $ 6MM & Buquebus, Laguna del Sauce, Uruguay $ 2MM)




I am a founding partner at iSerenata and co-founder of Tomate Perita ( the owner of OneOver and RAI Design). Previously, I co-founded Bionerg, a biodiesel engineering company and worked at Chevron Argentina as a Sales & Transport Oil & Gas Analyst. I have an Industrial Engineering Degree from Pontificia Universidad Católica Argentina and an Specialization in Oil & Gas Economics from Instituto Tecnológico de Buenos Aires.


Entrepreneurship, management training, energy industry, skiing, football (soccer), golf, reading, singing.