- Developed Business Plan for a business opportunity that offers real-studio singing experience for non-professional singers (shower singers), in which customer tells story and iSerenata writes the music and lyrics for customer to sing.
- Designed Marketing Strategy for each segment (social events, corporate teambuilding and high school students) of estimated $40MM market in Great Buenos Aires area.
- Sold 20 singing experiences during the testing period (first nine months), which represent $25,000 in revenues
- Promoting strategic alliance with My Special Book, a firm devoted on creating personalized and biographical books of customers.
- Currently competing in NAVES 2008 Business Plan Competition, IAE Business School.